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Facebook ties employee bonuses to progress on social issues

By CNET

Bonuses will now be linked to how well the company tackles issues such as hate speech on the platformRead full story

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  • Incentives are everything. But how exactly do you measure “social progress”? If your bonus depends on how many fake accounts you take down, you might quickly start to loosen what you consider “fake.” This is a few steps in the right direction but perhaps too far.

  • I’m not sure how well this offsets the problems with the company’s core bonus program, also known as its stock price. That is predicated 100% on exploiting data and privacy to manipulate people. The business model itself must change if Facebook is to ever be trusted again.

  • Doria Lavagnino
    Doria LavagninoCo-Founder & President at CentSai Inc.

    Hey I have an idea FB, if you are listening. If you truly stand for democratization of information and doing good, can you put small publishers in your feed? The ones that don’t have tens of thousands of dollars to spend on marketing but are doing good work by things like raising financial literacy, for example? We get better visibility and ROI on our marketing dollars elsewhere.

  • PETERSON TEIXEIRA
    PETERSON TEIXEIRACEO at Peterson Teixeira Company

    “Facebook is changing how it determines employee bonuses, tying them to how well the company confronts issues such as misinformation and hate speech on the platform.”

    That’s cute. So what is misinformation? And hate speech? You know what this will also do? Block Facebook employees from climbing up the corporate ladder because all these bonuses will be tied to something SUBJECTIVE.

    People who used to work for big corporations understand this well. At the end of the year, in the “Who got the Promotion

    “Facebook is changing how it determines employee bonuses, tying them to how well the company confronts issues such as misinformation and hate speech on the platform.”

    That’s cute. So what is misinformation? And hate speech? You know what this will also do? Block Facebook employees from climbing up the corporate ladder because all these bonuses will be tied to something SUBJECTIVE.

    People who used to work for big corporations understand this well. At the end of the year, in the “Who got the Promotion” meeting, they say to your face: “You know John, if on July 15 you had said more ‘Hello’ to your collegues, if you had built more relationships, we would have promoted you now. So next time, you need to improve your...relationships”.

    Ridiculous.

    Removing objective goals only kills meritocracy because people have no way to tell whether they are on the right track or not.

    Looks like Facebook wants to kill the possibility of progress for everyone, including its own employees.

    I feel sorry for Facebook employees.

    EDIT: Fresh and fast response from Facebook employees below:

    “They added: "People were always quite motivated by their performance rating and the corresponding bonus. If this kind of impact truly makes its way into the review process, it can make a difference."

    A third said they supported the move — but expressed concerns that impact would be hard to measure, and suggested other changes at the company might be more impactful.

    "Glad to see they are making some changes," they said. "However it sounds more vague than ever. And not sure how they will evaluate something so subjective."

    BUSINESS INSIDER - http://www.businessinsider.com/facebook-insiders-react-change-bonus-structure-2019-2

    PETERSON TEIXEIRA COMPANY

    International Consulting & Coaching

    www.petersonteixeira.com

  • Anthony Duignan-Cabrera
    Anthony Duignan-CabreraCEO at ADC Strategy

    This is the most Pollyanna response to a huge social problem with Zuckerberg not taking responsibility for the technological solutions we know the company can implement to solve these issues.

  • Akshat Rathi
    Akshat RathiSenior reporter at Quartz

    So just like oil companies are tying bonuses to climate goals. All the ills easily fixed, right?

  • Whet Moser
    Whet MoserDeputy editor, Obsession at Quartz

    This is encouraging, but I wonder how much they're going to invest in hate speech and related issues. The ultimate problem is that what is and isn't hate speech is extremely nuanced and requires informed, thoughtful human judgement, here at immense scale. And the company has to have the back of the people who do it. This might give them better tools, at least; Snopes complained about how poor their fact-checking interface is (not surprised, I've always found it difficult to work with).

  • Eduardo Choate
    Eduardo Choate

    Does hate speech means that a Bible believer cannot cal homosexuality or an adulterer or a drunk a sinner? What are the rules?

  • Teddy Dotson
    Teddy DotsonCOO at Boomerang

    Simply put; maybe speaking against @Facebook & @Twitter, which I do not intend, but feel it necessary. I've read a few articles, seen a few videos. "Social Media" may be the #DefinitionOfHateSpeech. Think rationally; words not heard by ear been said by mouth, any word being spread via "Audio Visualization" may be "#HateSpeech".

  • Incentive schemes based upon social issues raises a litany of potential issues. Who picks the issue? What is ‘progress’? Do individuals not involved with IT projects such as infrastructure get no bonuses because their work has no direct social interaction? Or is it a common bonus pool for all? Will the ethical bonuses incentivize unethical behavior? So many questions?

  • Robert Smith
    Robert Smith

    This social media area needs protection of free speech and /or some sort of regulation for privacy

  • Hayden Field
    Hayden FieldJournalist at Entrepreneur Magazine

    What’s ambiguous here: the way the company plans to measure its progress on said social issues. “Number of fake accounts removed daily” is just one specific metric. There’s a long way to go.

  • James Cakmak
    James CakmakEntrepreneur | Tech Analyst

    How about tying shareholder incentives with founder incentives. If you want real change supervoting structures need to go. Look at who doesn’t have it - Amazon and Apple - and who does - Facebook and Snap. Assess accordingly.

  • Rudy Sanzana
    Rudy Sanzana

    Facebook must remember that Half the country is conservative. Anti-Abortion and supporters of conservative causes.

    Having said this, FB is a publicly traded company, if seeking greater financial success is the goal, then I suggest they begin by being honest and transparent on their approach to politics and do not take sides.

    All it takes is one great leader to unify against an entity to send its stock value into the drain.

  • Steve Nevins
    Steve Nevins

    Pathetic, does anyone think facebook will be objective and/or unbiased in what they consider "hate speech"? We are getting more and more gullible by the byte.

  • Right ambition and good to see this change becoming entrenched into FB ways of working. Execution will be complex and measurement subjective however. Change needs to come from leadership setting the example and pivoting the culture as much as it does from incentives!

  • Mark Pappa
    Mark PappaCEO at Spatsapp,Inc

    Only if it's a liberal viewpoint. Sad.

  • William Wood
    William WoodOwner at William Wood

    This appears questionable constitutionally.

  • Good. Incentives work.

  • Sam Bisharah
    Sam Bisharah

    I believe FB has an obligation to be a positive influence to its users. Use its resources (employees) to promote knowledge. ( I.E. R &D, library facilities , books and

    newspapers......etc) . Then you can tie performance with bonuses.

  • Mike Miller
    Mike Miller

    This is not ok. Social engineering is a slippery slope. Especially when perpatrated by a for profit company with a small collective deciding what is and isnt a good social issue and what constitutes progress. This kind of thing is what led to the holocaust.

  • Les M.
    Les M.

    I can only imagine how this is measured in a job interview with FB! Also, interesting that they are going to make this a part of job performance when it's not like FB has mastered dealing with social issues. Shady dynamics keep Zuckerberg in front of Congress and his performance there sometimes gets the side-eye from me.

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