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Amazon is acquiring home WiFi start-up Eero

Amazon is acquiring home WiFi start-up Eero

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  • If you are concerned about privacy, as you should be with any device, then get a Virtual Private Service (VPN) service. This way Eero should see all your internet traffic going to one location and it would have no idea if you’re shopping, banking, or watching cat videos. All computers, mobile, and most

    If you are concerned about privacy, as you should be with any device, then get a Virtual Private Service (VPN) service. This way Eero should see all your internet traffic going to one location and it would have no idea if you’re shopping, banking, or watching cat videos. All computers, mobile, and most devices offer a VPN configuration. And most VPN providers offer an app that turn on the VPN with a flip of a switch at about $5/mo for 6 devices. Privacy is the new luxury.

  • Interesting... I'm not sure who I'd trust more with my internet traffic... Google or Amazon?

    Full disclosure, I currently have a Google Wi-Fi because after looking at several reviews it had better performance and features than the eero at the time I purchased it.

    But I shudder at the thought that

    Interesting... I'm not sure who I'd trust more with my internet traffic... Google or Amazon?

    Full disclosure, I currently have a Google Wi-Fi because after looking at several reviews it had better performance and features than the eero at the time I purchased it.

    But I shudder at the thought that if both Google and Amazon are going after this space, there must be something inherently monetizable beyond the product sales revenue...

    Maybe the market over reacted to the news... We need an independent "honest broker" in the form of Netgear if the two heavyweights of personal information mining cannot keep their hands out of this cookie jar.

  • • Eero is a great product. I’m glad to see their success and hope this means more people take the leap and create mesh networks at home. It does wonders for your connection.

    • One of my only gadgets made by an independent company is now part of Big Tech. Ugh. Sonos is the last one standing!

    • Web browsing

    • Eero is a great product. I’m glad to see their success and hope this means more people take the leap and create mesh networks at home. It does wonders for your connection.

    • One of my only gadgets made by an independent company is now part of Big Tech. Ugh. Sonos is the last one standing!

    • Web browsing data is even more valuable than shopping data. Will Amazon use it?

    • I’m curious if Amazon plans to integrate the gadget companies it has acquired. Amazon bought Ring and kept it as an independent brand, but also makes the same kinds of products, like smart cameras and doorbells, under the Amazon brand. Will the same be true for Eero? I guess Amazon has never worried much about messiness.

  • From a strategy perspective, this probably makes sense for Amazon, in terms of supporting smart home integration efforts. Unfortunately, as some speculate, there is more than just revenue/profit in this equation for Amazon; they are likely interested in the data they can gather and the behavior they

    From a strategy perspective, this probably makes sense for Amazon, in terms of supporting smart home integration efforts. Unfortunately, as some speculate, there is more than just revenue/profit in this equation for Amazon; they are likely interested in the data they can gather and the behavior they can understand. Curious to see what the articulated position on privacy for Eero will be post-acquisition. While the big tech companies each have issues, Apple appears to be more trustworthy in this domain when compared with Google, Amazon or Facebook. But, unfortunately, they’ve exited the router space. Perhaps this news will alter that exit decision. While this is a relatively small piece of news, it adds to the trend of consolidation across spaces by the big tech companies, and that is cause for concern with respect to privacy.

  • Winning in the home is the next frontier. Mindshare in the home has historically been controlled by the media complex - content creators, content distributors, and content promoters (brands). As the fallout in media continues, the more touch points next gen services can create the more opportunities

    Winning in the home is the next frontier. Mindshare in the home has historically been controlled by the media complex - content creators, content distributors, and content promoters (brands). As the fallout in media continues, the more touch points next gen services can create the more opportunities to increase engagement frequency with the platform. Amazon had the first successful entry into the home with the Echo, save Apple TV. Controlling connectivity is a natural extension.

    Owning the home means more interactions with the Amazon platform for consumers. Wouldn’t be surprised to see Eero technology fully integrated into Alexa devices.

    The only caveat is 5G. There is a real risk for ISPs as bandwidth strength from 5G makes consumers indifferent between cable and wireless Internet.

  • When Amazon was the dominant online bookstore, they were really building the dominant online store; when they became the dominant online store, they were really building the dominant plumbing infrastructure for e-commerce; when they became the dominant plumbing infrastructure, they were really building

    When Amazon was the dominant online bookstore, they were really building the dominant online store; when they became the dominant online store, they were really building the dominant plumbing infrastructure for e-commerce; when they became the dominant plumbing infrastructure, they were really building the automated home from shopping (including food), entertainment, doorbells, alarms, and now the connection between all those things, ie Alexa, and now Eero. If we believe that’s their strategy driving this wave of Amazon growth, what makes the most sense for their next acquisition? August Lock? Lutron?

  • Will Amazon use web browsing data “to make a better shopping experience”?

  • There once was a game called "Monopoly"..

  • This indicates Amazon is continuing to go all in on its IOT strategy.

  • Amazon is ready to succeed in smart home competition.

  • Ubiquiti is crushing everyone in the prosumer wifi space. This eero thing sounds a bit downmarket, but will it let you see which websites each client on your network has visited? Or restrict individual client access to specific websites? Or geofence by country? Or create virtual networks for home security

    Ubiquiti is crushing everyone in the prosumer wifi space. This eero thing sounds a bit downmarket, but will it let you see which websites each client on your network has visited? Or restrict individual client access to specific websites? Or geofence by country? Or create virtual networks for home security cams etc? Or create a wifi hotspot and charge for it? What about ssh? With cloud access? Probably most people don't care, but anyone with lots of devices on wifi like home stereo etc will want something a bit better than average. And ubiquiti home cameras notify your phone just like ring does for motion alerts, and are accessible on a phone app. The cloud key even has an nvr, so no storage fees. People will want one ecosystem for these things, and local storage for camera data, with no monthly fees. They will want POE ethernet switches to power everything, with a security gateway. They will want all devices to upgrade their firmware automatically, or when notified that updates are available, with one click. They will want excellent phone apps to monitor their networks and manage remotely. They will want rack mountable components. So eero? Why are people so keen to give these huge companies like amazon complete access to all their online habits and data?

  • Not good.

  • I guess that Home WIFI war will be next generation.

    It is easy to build home network using eero products.

    I interest how Amazon will integrate it existing products.

  • The home is one of the richest ecosystems available to capture data on contextual habits, social activity, family interaction, lifestyle patterns etc.... This will only get richer the more people switch to smart home products and start to use more AR/VR tools in the home. No surprises we see the usual

    The home is one of the richest ecosystems available to capture data on contextual habits, social activity, family interaction, lifestyle patterns etc.... This will only get richer the more people switch to smart home products and start to use more AR/VR tools in the home. No surprises we see the usual suspects investing heavily in this space

  • Just last week I emailed Mr Bezos to suggest if Amazon wants to really lock in customers, the company needs to offer fast, affordable, home internet service. I'm sure this is just a coincidence, but maybe not.

  • Same old same old..I guess we have not learned our lessons well

  • I have a complex home and always had trouble with WiFi dead spots until I installed Eero. Great product.

  • I moved from Linksys (bought by belkin) home network to eero (great product). And now with Amazon echo in my home— I admit I’m concerned. I do use a vpn on mobile/desktop (tunnelbear, great product) but I feel amazon will still somehow be able to track based on comparing my amazon app/site logs. Probably

    I moved from Linksys (bought by belkin) home network to eero (great product). And now with Amazon echo in my home— I admit I’m concerned. I do use a vpn on mobile/desktop (tunnelbear, great product) but I feel amazon will still somehow be able to track based on comparing my amazon app/site logs. Probably just over worried, because I was really surprising by Facebook (has a vpn product btw) and other companies that I feel didn’t protect my data. Amazon will try and control the path from you to its app/site as much as it can (cable to you is eero router and hotspots). The same way it controls the path from buy button to package delivered (amzn trucks, planes) to your door or doorbell (they bought Ring too).