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We have to fix fashion if we want to survive the climate crisis

We have to fix fashion if we want to survive the climate crisis

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Contributions

  • To fix fashion, we have to fix self-awareness and self-esteem.

    The vicious driver behind the fast fashion model is the message that we’re never enough: not enough neon, not enough clashing colours, not enough denim. Not hip or sexy enough, or whatever else is in fashion right now.

    People who buy

    To fix fashion, we have to fix self-awareness and self-esteem.

    The vicious driver behind the fast fashion model is the message that we’re never enough: not enough neon, not enough clashing colours, not enough denim. Not hip or sexy enough, or whatever else is in fashion right now.

    People who buy less but fewer items, people investing in durable, timeless designs know themselves and their style.

    We need to spend much more effort on helping people reach that point so don’t have to buy new stuff to feel OK all the time.

  • Some stunning statistics:

    -clothing utilization (how often we wear our clothes) has dropped by 36% over past 15 yrs

    -many of us wear clothes only 7 to 10 times before it ends up in a landfill

    - we only really wear 20% of our overflowing closets.

    “we’ve stopped treating our clothes as durable, long-term

    Some stunning statistics:

    -clothing utilization (how often we wear our clothes) has dropped by 36% over past 15 yrs

    -many of us wear clothes only 7 to 10 times before it ends up in a landfill

    - we only really wear 20% of our overflowing closets.

    “we’ve stopped treating our clothes as durable, long-term purchases. It is becoming increasingly clear that the fashion industry is contributing the the rapid destruction of our planet.”

  • “ 100 billion clothes a year for just 7 billion humans” is the staggering fact in this important piece on an industry that is coal-like in it’s climate impact. The flashpoint was (literally) H&M’s “great bonfire” of 2018 which incinerated $4.3 billion worth of inventory overstock. FastCo cites In the

    “ 100 billion clothes a year for just 7 billion humans” is the staggering fact in this important piece on an industry that is coal-like in it’s climate impact. The flashpoint was (literally) H&M’s “great bonfire” of 2018 which incinerated $4.3 billion worth of inventory overstock. FastCo cites In the U.S. alone, 21 billion pounds of textiles go into landfills every single year, and since most contain some plastic-based fibers, they will never decompose

    We are seeing a fashion backlash among Gen Z in our Harris Poll data against fast fashion and towards vintage, smaller wardrobes and cosmetics and accessories as ‘change’. Several startups are coming for the Zaras and H&M’s with sustainability plays. Fast Fashion could become the next ‘Big Tech’ in image.

  • Roman Mars produced a really interesting podcast called Articles of Interest. One discusses the history and frightening environmental impact of the processing for blue jeans. The average American owns 7 pair of jeans. I imagine Most of the folks reading this (including me) are likely well above that number.

  • Fantastic area to focus on. Fast fashion needs to slow down and we all have to unlearn these consumer habits!

  • Brands making changes to mitigate their environmental impact. Adidas is eliminating virgin plastic from its supply chain, while Levi’s is reducing water waste, and Nike is moving to 100% renewable energy. Bottom line though is that there are 100 billion clothes a year for just 7 billion humans!

  • I am still wearing my tired threads from the 90’s. For once, I am not part of the problem! [high five myself]. Now, let’s go find some coal to burn...

  • This article calls out the need for curating, knowing your consumer, limiting choice, speed and flexibility in building a fashion brand. Not exactly the cause of our “climate crisis”, but the cause of a retail/ fashion crisis with consumers voting by not buying . ( price deflation and off price buying

    This article calls out the need for curating, knowing your consumer, limiting choice, speed and flexibility in building a fashion brand. Not exactly the cause of our “climate crisis”, but the cause of a retail/ fashion crisis with consumers voting by not buying . ( price deflation and off price buying = more units being manufactured to get to same $ revenue). It does not work, consumers buy units not $’s.

  • Fashion appears to be one of the most confusing environmental problems because what we wear and how we buy are directly tied to our culture and personal taste. The clothing industry is unequivocally doing our environment harm but what pulls us out of our buying tailspin? Who drives the change— consumer

    Fashion appears to be one of the most confusing environmental problems because what we wear and how we buy are directly tied to our culture and personal taste. The clothing industry is unequivocally doing our environment harm but what pulls us out of our buying tailspin? Who drives the change— consumer choices or the manufacturers?

  • “Brands have a responsibility to produce less, and consumers have a responsibility to consume less. A smattering of startups are already trying to move toward this model, which involves rethinking the fundamentals of the fashion industry, from the way that clothes are designed to how they are priced

    “Brands have a responsibility to produce less, and consumers have a responsibility to consume less. A smattering of startups are already trying to move toward this model, which involves rethinking the fundamentals of the fashion industry, from the way that clothes are designed to how they are priced, and convincing consumers that buying less can be just as satisfying as buying more.”

  • It is about time that consumers understand the concept "Less is More", LITERALLY. Excellent read! Fabulous stats! Absolutely love it!