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Are You A "Resulter"? If So, You're Crushing Your Ability To Innovate

By Forbes

World Series of Poker Champ Annie Duke explains why "Resulting" stifles innovation and leads to consistently poor decision makingRead full story


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  • The story uses poker and (American) football analogies but many sports (particularly in the analytics era) would be apt. In basketball, judge whether a team took a “quality shot” in a possession, etc.

  • All you can do is use the information at hand to make the best possible decision, and then be fair with yourself if the outcome is poor.

  • Matt Walters
    Matt WaltersFounding Partner at MissionLab Inc

    I love this story! It's dangerous (and lazy) to look at the result of a decision and judge the decision-maker based on the result. For example, drinking and driving with a no-accident record is still irresponsible. We know this for egregious behavior, but when it comes to things like making investment decisions, we so often only focus on the results. It's great to see this fallacy laid out so clearly in this article.

  • Ephrat Livni
    Ephrat LivniSenior Reporter at Quartz

    While I agree with the principle here that we should not confuse process and outcome, it seems to me resulting is unavoidable. We judge retrospectively and assess success based on outcomes. You might understand that not every outcome will be great but if your awesome process never results in a positive outcome at some point it will all look like failure.

  • Great stuff. I find that commitment to process works well for my endeavors. And process, in addition to taking the focus off of results, also takes the focus off of effort. And, somewhat counterintuitively, a focus on effort often inhibits results. Especially in creative or spiritual matters. Softly, consistently, encouragingly, nurturing forth subtle progress. That then piles up into results.

  • David Yakobovitch
    David YakobovitchAI Professor at Galvanize

    Results can lead to innovation, sometimes.

  • Fwiw, the preparation by Bill Belichick and staff *prepared* for that play, with Malcolm Butler specifically. It wasn't a bad call, it was brilliant preparation, play read and execution on the defense.

  • Martijn Steger
    Martijn StegerChief Innovation Officer

    Sage advice. Results are important, but very few “sure wins” exist. So, to avoid just being lucky, it’s important to use a process of good bets, as this article shows.

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