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The Axios Harris 100 poll of corporate reputations

By Axios

This survey is the result of a new partnership between Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research. From Wegmans tRead full story

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  • Very interesting results, and I dig the two-part methodology (open survey first on most and least reputable companies; then a ranking survey of the most visible among them). Interesting too that they say this is the first time the U.S. government has shown up in responses like these.

  • John Gerzema
    John Gerzema proCEO at The Harris Poll

    This morning we released The Axios Harris Poll 100 ranking the reputations of the most visible U.S. firms, among 18,228 Americans. The top five — Wegmans, Amazon, Patagonia, L.L. Bean, and Walt Disney — all rated highly on vision, growth, trajectory, character & ethics.

    Of note:

    1. De-FAANGed: FAANG fell amid privacy scandals: Fb down 43 spots (from #51 last year to #94). Google fell 13 spots, from #28 to #41. Apple, #2 (2016) fell from #29 to #32. Netflix from #21 to #24. Amazon broke its 3-year

    This morning we released The Axios Harris Poll 100 ranking the reputations of the most visible U.S. firms, among 18,228 Americans. The top five — Wegmans, Amazon, Patagonia, L.L. Bean, and Walt Disney — all rated highly on vision, growth, trajectory, character & ethics.

    Of note:

    1. De-FAANGed: FAANG fell amid privacy scandals: Fb down 43 spots (from #51 last year to #94). Google fell 13 spots, from #28 to #41. Apple, #2 (2016) fell from #29 to #32. Netflix from #21 to #24. Amazon broke its 3-year streak in the top spot. But Microsoft #9, up 2 spots.

    2. Captains of controversy: Musk’s Tesla dropped 39 spots, from #3 in 2018 to #42, with declines on character, trust and ethics.

    3. The wellness revolution: The death of the processed marketplace ... Supermarkets big winners: Wegmans #1 and leads top 10 rankings in culture, ethics and citizenship. Aldi, Publix, Kroger, WF/Amazon in top 25.

    4. U.S. Gov bottom w/ Repubs #95 Dems #98, and IN dead last.

    See report http://ow.ly/YUDp30nWjXS

  • Bradley Tusk
    Bradley TuskproCEO at Tusk Ventures

    Consumers want transparency and honesty. Why Facebook isn’t even in the top 100.

  • Max Lockie
    Max LockiePlatform Editor at Quartz

    Surprised to see Facebook make the cut at #94!

    This is a good partnership. Axios is getting better at data visualizations, and this might be the best one I've seen them produce yet.

  • William Wood
    William WoodOwner at William Wood

    What is their definition of reputation? Who made up the poll, seems to be mostly consumer/celebrity oriented. Just look how far Boeing is down the list. This the best commercial aircraft manufacturer, in the world! Surveys like this can be uninformative...

  • Nick George
    Nick GeorgeLead Software Engineer at Valorem Reply

    The US Government is at the bottom of the list. The positives of working for the gov must outweigh all of the negatives.

  • Sean Minuti
    Sean MinutiSoftware Architect

    Worst 3: Trump Org., Phillip Morris and US Government. US Govt has worse reputation than corrupt bankrupt money launderer and corrupt nicotine drug pusher.

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