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Marathon records shattered

Eliud Kipchoge broke the two-hour marathon barrier. But it took a team of 42 other runners and one electric car to keep the 34-year-old Kenyan on pace to finish in 1 hour 59 minutes and 40 seconds.

It took 43 of the world’s fastest runners to break the 2-hour marathon barrier

Most people will only remember Kipchoge, but there was a dream team of world class runners surrounding him yesterday. Perhaps the event should also be remembered for the massive collection of talent that put their egos to the side to help him do the seemingly impossible.

Amazing effort by all involved. Kipchoge is a phenomenal athlete, one of the best runners of all time. This was a great use of strategy and technology, as well as his sheer will to achieve the impossible, to push him past the limit.

Turkey attacks Syrian Kurds

Syrian Kurds feel abandoned by the US. “You are leaving us to be slaughtered,” Kurdish general Mazloum Kobani reportedly told American officials. He warned that his army will be forced to turn to Russia for help in the absence of US protection.

“You have sold us”: Kurdish leader in Syria accuses US of abandoning allies

While Americans are distracted by an impeachment inquiry, Turkey is shelling Kurdish towns in northern Syria. Torn in a war between two allies, Trump has chosen not to stand up for the underdog Kurds who have helped the US in the fight against ISIS for the last five years. Critics of his inaction say

While Americans are distracted by an impeachment inquiry, Turkey is shelling Kurdish towns in northern Syria. Torn in a war between two allies, Trump has chosen not to stand up for the underdog Kurds who have helped the US in the fight against ISIS for the last five years. Critics of his inaction say the president is complicit in ethnic cleansing.

General Kobani is correct, and the President and his administration should be ashamed. Is this how we treat our allies in the most volatile area of the world?

The US is rethinking its Turkish nuclear weapons stash. As Turkey coordinates with Russia to plan its push into northern Syria, replacing and sometimes firing on American troops, the US military is questioning the wisdom of trusting its erstwhile ally with 50 thermonuclear bombs.

The US is rethinking the 50-plus nuclear weapons it keeps in Turkey

The sooner we move the nukes out of Turkey, the better. Having them there is a colossal risk that hasn’t provided any benefit to the US in decades.

We should also be pushing to cut ties with Turkey more broadly, up to and including demanding their eviction from NATO. They are an ally in name only, exploiting

The sooner we move the nukes out of Turkey, the better. Having them there is a colossal risk that hasn’t provided any benefit to the US in decades.

We should also be pushing to cut ties with Turkey more broadly, up to and including demanding their eviction from NATO. They are an ally in name only, exploiting their diplomatic status for material gain while actively working against American interests and forging ever-stronger ties with Putin’s Russia.

Obviously we also should not in any way support their atrocities in Syria, but apparently it’s already too late for that.

Mobile payment monopoly

The key to Apple’s future success

Apple’s growth is slowing dramatically. In this Quartz member exclusive presentation, discover the three key areas that are critical to the company's future, and why and how they’ll determine Apple’s continued success.

The key to Apple’s future success

This presentation makes clear the challenges that Apple faces. Its iPhone business is slowing and it’s not getting enough traction in India or China, markets that could fuel renewed growth. So it needs services, and likely a new category of products such as augmented reality glasses, to fuel the forward

This presentation makes clear the challenges that Apple faces. Its iPhone business is slowing and it’s not getting enough traction in India or China, markets that could fuel renewed growth. So it needs services, and likely a new category of products such as augmented reality glasses, to fuel the forward growth that investors expect.

The eternal quest for growth is going to get much more difficult. Especially when it comes to services, I'm not convinced an Apple conglomerate will be able to fend off music specialists (Spotify), film/video specialists (Netflix), and payment companies (PayPal) all at the same time. And I'm not sure

The eternal quest for growth is going to get much more difficult. Especially when it comes to services, I'm not convinced an Apple conglomerate will be able to fend off music specialists (Spotify), film/video specialists (Netflix), and payment companies (PayPal) all at the same time. And I'm not sure antitrust watchdogs will be excited about those ambitions either.

Brexit fatigue

Brexit negotiators make a last-ditch effort to cut a deal. Discussions are in overdrive ahead of Thursday and Friday's European Council summit. But the continent is tired of reading about it, and the media has moved on in Paris, Rome, and Madrid.

Brexit negotiations are heating up for real, but the continent is tired of reading about it

As I was going through the news this morning for my weekend shift, it was obvious that Brexit was a still a big story in London, but not so much in Rome or Paris. That’s even though the negotiations are maybe, possibly, potentially, finally getting somewhere. Everyone has Brexit fatigue at this point

As I was going through the news this morning for my weekend shift, it was obvious that Brexit was a still a big story in London, but not so much in Rome or Paris. That’s even though the negotiations are maybe, possibly, potentially, finally getting somewhere. Everyone has Brexit fatigue at this point, but that’s doesn’t mean it’s not important.

Plastic pollution

Free Willy

Power restored in California

Fashion follows feeds

"Aspirational realness" is the new Instagram cool-girl look. Brands are adopting the messy, candid, and unfiltered aesthetic of regular users to give their products a veneer of authenticity.

“Aspirational realness,” the Instagram cool-girl look, disguises advertising as authenticity

To claim ‘aspirational realness’ as the thing that brought these brands to success is to ignore the complexity of women, how we support brands and make (educated) purchasing decisions.

Reformation, does promote a certain body type but they also were early adopters to sustainability. Offering affordable

To claim ‘aspirational realness’ as the thing that brought these brands to success is to ignore the complexity of women, how we support brands and make (educated) purchasing decisions.

Reformation, does promote a certain body type but they also were early adopters to sustainability. Offering affordable clothes made with defined values.

Outdoor voices made activewear nice enough to be worn on the regular, quality and cut being equally as important as marketing.

Glossier broke ground with celebrating beauty in all women rather than the singular ‘ideal’ of the past.

The writer has a narrow perspective on why these companies have succeeded and exactly what they tapped into.

Handbags are out. The pricey accessory is losing its once-exalted place in women's wardrobes as Instagram has eclipsed its role as a status symbol.

The handbag is losing its once-exalted place in a woman’s wardrobe

Sneakers are clearly now serving the (status / collectibles) purpose of handbags for the next generation, eating up that share of disposable income. The sales overall numbers show it as does the rise of the marketplaces like GOAT and Flight Club (as well as a walk around the streets).

Elizabeth Warren: Fact vs. Fiction

Abiy Ahmed's Nobel Peace Prize

Come back soon

Close

It may soon stop being cool to try so damn hard.

Read more on Quartz

From Our Members

  • I hope it’s more that grunge rises — slackers were a product of privilege and wealth — while grunge was the idea of doing what you believed in, with spirit. With climate change, antibiotic resistance, and the rise of mega corporations, I really hope some people choose the alternative

  • The best way to describe social media nowadays is just as Rosie Pinks puts it here: exhausting.

    People pretend in order to trend, and how that was seen as sustainable by some is ridiculous. We'll be better off once we're done assuming life is a reality show and based on likes and impressions.

  • Capitalism, no matter how its new packaging looks, remains, well, capitalism.

  • We are all just status-seeking monkeys and it's going to take a while for us to be stop being whores for likes and followers and actually begin to participate in a much more meaningful version of capitalism

  • Omg they buried the headline : “much to the alarm of influencers, Instagram is toying with eliminating likes. “ What would we do with all that free time?

  • But how will anyone know I'm a slacker?!

  • "Influencer" or "slacker" - doesn't matter if at the core the behaviour being promoted is still related to "glamourzing singular personalities & hero worship". The true change will be when we as a society & media do not idolize one stereotype as "successful" but recognize that everyone success is different

    "Influencer" or "slacker" - doesn't matter if at the core the behaviour being promoted is still related to "glamourzing singular personalities & hero worship". The true change will be when we as a society & media do not idolize one stereotype as "successful" but recognize that everyone success is different based on the path you choose - for nerds & geeks it is all about inventing something, for business owners it is about building something from zero to hundred, for celebrities it is about becoming a brand, so on and so forth.

  • Great wide-ranging exploration of the macro trends fueling the rise of the influencer economy as a new form of capitalism. The rise of a "slacker" counter-revolution is a fascinating one that the world may just need right now. The question is - who will the leaders of the slacker revolution be? The world

    Great wide-ranging exploration of the macro trends fueling the rise of the influencer economy as a new form of capitalism. The rise of a "slacker" counter-revolution is a fascinating one that the world may just need right now. The question is - who will the leaders of the slacker revolution be? The world needs some new role models.

  • Time for the strivers of the world to cut themselves some slack!

  • Something I think the author is missing here is how the "homeless worker" culture referred to in another article IS the resurgence of slacker culture. Xennials and Millennials have set the stage for this grunge redux mindset already - working for the love of it, and not so much for the money. Slacker

    Something I think the author is missing here is how the "homeless worker" culture referred to in another article IS the resurgence of slacker culture. Xennials and Millennials have set the stage for this grunge redux mindset already - working for the love of it, and not so much for the money. Slacker culture never TRULY died; we just grew up, and sight of us has gotten lost to the frontstage glitz and glam of influencer culture. We're still here; and TBH, the influencer culture taught us more about the power of presentation. I predict with the revival of slacker culture, will come some new norms of presentation and productivity.

  • Well my comment wasn't meant as a jab at Paul, it was in jest, but since it was flagged for removal even after Paul liked it I will write this.

    It may not matter if people slack in the future, the blame will go to the platforms and people who enable the behavior.

  • Finally. Never liked this influencer gig thing. Always thought it was advertising that wasn't transparent enough to disclose itself as is.

  • Interesting read. I’ve seen many “slackers” or rather “existentialism” pages/accounts/opinion leaders gaining attentions in the past few years. The young generation tends to question the definition of success and chose to live a quiet life and move back to their hometowns, instead of living in an expensive metropolitan.

  • I enjoyed this story but find the premise that Instagram tells us what is cool amusing. Cool people don’t wait for reporters to announce what is cool or decide to try or not try based on the zeitgeist. What makes them cool is an internal compass, a personal sense of style. They are internally driven

    I enjoyed this story but find the premise that Instagram tells us what is cool amusing. Cool people don’t wait for reporters to announce what is cool or decide to try or not try based on the zeitgeist. What makes them cool is an internal compass, a personal sense of style. They are internally driven which makes them interesting. People who aspire to influence with no form or field to work on or in are just products of the culture’s love of celebrity and thus fundamentally not cool.

  • Thank goodness, I need a nap...

  • So ready for influencers to be done, but then how long until we’re tired of the new slacker? As a society, it works in waves and has to exhaust all fronts (good or bad) before we officially retire or move on.

    Hold on to your wigs for the slacker demands!

  • Replacing the word "influencer" with "shill" would be a good start.

  • Influencers are so MySpace.

  • Do you feel a sort of guilt for spending free time "unproductively"--like watching a show or anything else that helps you unwind and disengage? Do you regret, come Sunday, that you didn't make progress over the weekend on some self-improvement project? I lived most of my life without these thoughts. Now they're common.

  • Refer to he “Palessi” debacle: These people who are supposed to influence the purchasing decisions of the masses, are supposedly the cognoscenti of quality were duped by a name, locations, media, and window dressing. It exposes the actual laziness of the influencer paradigm; allowing someone else to

    Refer to he “Palessi” debacle: These people who are supposed to influence the purchasing decisions of the masses, are supposedly the cognoscenti of quality were duped by a name, locations, media, and window dressing. It exposes the actual laziness of the influencer paradigm; allowing someone else to tell you what your taste should be.

  • "... much to the alarm of influencers, Instagram is toying with eliminating likes.". Perhaps there should be a dislike button...

  • I am ready for the return of “Reality Bites.”

  • Ironic that an article about a return to a Gen X slacker ethos references “Gen Z.” This lazily-appointed moniker demonstrates a complete lack of understanding of the meaning behind Gen X, which was pretty much Generation We-Don’t-Know-How-To-Define-You. I thought we were past this with the eventual replacement

    Ironic that an article about a return to a Gen X slacker ethos references “Gen Z.” This lazily-appointed moniker demonstrates a complete lack of understanding of the meaning behind Gen X, which was pretty much Generation We-Don’t-Know-How-To-Define-You. I thought we were past this with the eventual replacement of Gen Y with Millennial. The persistence of “Gen Z” is an insult to their generation and Gen X.

  • Whatever comes next it'll be rooted in authenticity. There's too much pretending and it's stressing people out.

  • the neoliberal self: “an extroverted, slim, beautiful, individualistic, optimistic, hard-working, socially aware yet high-self-esteeming global citizen with entrepreneurial guile and a selfie camera.” 

  • Almost a stream of conciousness piece, but an interesting take on how long the present 'influencer' trend will last, and what will replace it.

  • Anecdotally, a different type of “Influencer” seems to be on the rise on apps like TikTok —not thin, not a yogi, not rich.

  • I am 100% ready for a slacker revival.

  • The upside is that I've been a slacker on IG since 2010. I don't consider myself an influencer, but regardless none of the recent news about the shift in trends and tendencies of the influencer world should be a shock. Nothing in social media lasts forever.

  • Timely