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The making of Amazon Prime, the internet’s most successful and devastating membership program

By Vox

An oral history of the subscription service that changed online shopping foreverRead full story

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  • Great timeline of Prime’s creation + hearing first hand accounts of how high the risks were. Bezos had the conviction to constantly reinvest and now has the Prime army behind him welcoming near instantaneous delivery and ever-increasing expectations.

  • There are two things you can't really fault Bezos on - following his instinct and then working insanely hard to make instinct reality at the right moment in time. Sure there is always an element of luck in timing and his instincts sometimes miss (anyone remember the fire phone??) but he has been right

    There are two things you can't really fault Bezos on - following his instinct and then working insanely hard to make instinct reality at the right moment in time. Sure there is always an element of luck in timing and his instincts sometimes miss (anyone remember the fire phone??) but he has been right enough times to be able to build a $900 billion company...where to next?

  • I resisted Prime for a couple of years, but then I joined and now do almost all my online shopping from them. This article shows how Jeff Bezos won with a combination of customer focus, instinct, and lots of unglamorous infrastructure work.

  • The concept behind Amazon prime is really very simple, immediate gratification, or having that as a fundamental goal to strive for, and customers paying that journey. Since 2005 the execution of this has been phenomenal. More than any other company, Amazon and Jeff Bezos deserves respect for what he

    The concept behind Amazon prime is really very simple, immediate gratification, or having that as a fundamental goal to strive for, and customers paying that journey. Since 2005 the execution of this has been phenomenal. More than any other company, Amazon and Jeff Bezos deserves respect for what he has done in terms of execution. Not just for prime, but also for AWS.

  • For anybody with Prime, the credit card deal they offer is surprisingly good—$70 gift card plus 5% cash back on all Prime purchases. It’s a Chase VISA. There are a few other perks, def worth checking it out.

  • This would make for a great movie... speaking of, I’m not much of a shopper but I love Amazon Prime Video... their library of documentaries and educational programs like the Nova series is the only reason I am a member.

  • A peak into the origins of a true digital habit.... which many (at least me) are addicted to...

  • Great look back.

  • As a result of Prime, other companies have successfully launched their own subscription services. In fact, Amazon has spawned a generation of startups and competitive actors seeking to replicate digital businesses.

  • Great product story. Long read but worth the time.

    Amazon prime has surprised me since its launch in India and made me feel that I had an awesome deal as a consumer. It helped build a loyal customer base because the subscription already seems a value for money with the free faster and assured delivery

    Great product story. Long read but worth the time.

    Amazon prime has surprised me since its launch in India and made me feel that I had an awesome deal as a consumer. It helped build a loyal customer base because the subscription already seems a value for money with the free faster and assured delivery, top it up with Prime video and music subscription, wow. Every bang for the buck, right? 😀

    Prime was like the puzzle piece which answered the chicken and egg question for Amazon as far as connecting vendors and customers is concerned. E.g., as a vendor, why should I sell on amazon... Hey they have a set of super loyal customers who we can tap into. As a customer, why would I buy at Amazon.. Are you kidding me? Have you seen their product portfolio? and I get prime service at a nominal upfront fee and all this while enjoying prime video or music. 😎

  • Amazon Prime converted me into a rabid online shopper. BP (Before Prime), I might have ordered the odd book or CD I could not find locally. AP (After Prime), I recently ordered a tin of shoe polish because I didn’t want to run to a brick and mortar for one item. But I don’t buy clothes online - yet

    Amazon Prime converted me into a rabid online shopper. BP (Before Prime), I might have ordered the odd book or CD I could not find locally. AP (After Prime), I recently ordered a tin of shoe polish because I didn’t want to run to a brick and mortar for one item. But I don’t buy clothes online - yet. Amazon Wardrobe looks interesting.........

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