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I wrote the book on user-friendly design. What I see today horrifies me

By Fast Company

The world is designed against the elderly, writes Don Norman, 83-year-old author of the industry bible Design of Everyday Things and a former Apple VPRead full story

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  • Really loved Don’s zooming in with his personal story and zooming out with the state of design practice. Neglecting the elderly is in a way an equality problem, and at its core a matter of justice and dignity. We need design for dignity. I feel similarly in the realm of underserved communities.

  • Weiyee IN
    Weiyee INChief Strategy Officer

    An absolute must read for anybody that is in product or software/internet design and development, or anyone intelligent for that matter. Kudos and heartfelt appreciation to Jeremy Myerson for sharing even a tiny drop of his decades of insights and looking into the future for those of us who still value and respect genius!! The man who brought the slogan people, place and technology!! Thank you Sir!!

  • Wonderful article from the legendary Don Norman. Accessibility should not be an afterthought, but an integral component of the things we build. A must read for anyone developing products. #ux #design

  • Betty  Kesate-Birhan
    Betty Kesate-Birhan Social Media Manager at Nikon

    Quoting to highlight one of many great points made in Don Norman's article which I dare say many can relate to: "Bruce Tognazzini and I, both former employees of Apple, wrote a long article on Apple’s usability sins ,which has been read by hundreds of thousands of people. Once Apple products could be used without ever reading a manual. Today, Apple’s products violate all the fundamental rules of design for understanding and usability, many of which Tognazzini and I had helped develop. As a result

    Quoting to highlight one of many great points made in Don Norman's article which I dare say many can relate to: "Bruce Tognazzini and I, both former employees of Apple, wrote a long article on Apple’s usability sins ,which has been read by hundreds of thousands of people. Once Apple products could be used without ever reading a manual. Today, Apple’s products violate all the fundamental rules of design for understanding and usability, many of which Tognazzini and I had helped develop. As a result, even a manual is not enough: all the arbitrary gestures that control tablets, phones, and computers have to be memorized. Everything has to be memorized."

    The *beep* that happens when too many unqualified people inherit work from the qualified, it's beyond a shame.

  • Don has touched on something so important, we will be living longer, and why is this population so underserved? I agree that we need to put more attention to this issue. I know that I hope my generation is healthy enough to live long full lives, and good design should be part of that life. Very insightful.

  • Helen Edwards
    Helen EdwardsAlways curious at Koru Ventures

    A great article that points out in a very personal way how great design for one group can be great design for all.

  • Paul Lord, Jr.
    Paul Lord, Jr.Managing Director at Greenlight Plan

    "Being Mortal" is a good read with both design and policy insights.

  • Compelling call for more adaptive and accessible design for all, from one of the biggest names in the user design field.

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