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Urban Outfitters to Start Renting Clothes

Urban Outfitters to Start Renting Clothes

Read more on The Wall Street Journal

Contributions

  • Both the rise (and climate criticism of) fast fash­ion is fueling the rental ap­parel mar­ket to grow­ at a rate of more than 20% an­nu­ally and is pro­jected to sur­pass $2.5 bil­lion by 2023, WSJ said. We see in our Harris Poll data a desire for fresh design and limited base wardrobes—kind of a fashion

    Both the rise (and climate criticism of) fast fash­ion is fueling the rental ap­parel mar­ket to grow­ at a rate of more than 20% an­nu­ally and is pro­jected to sur­pass $2.5 bil­lion by 2023, WSJ said. We see in our Harris Poll data a desire for fresh design and limited base wardrobes—kind of a fashion forward Marie Kondo sentimentality.

  • “Rent a swag” from parks and rec? The subscription based model is attractive and it does take advantage of the fickle nature of younger consumers. Low commitment, get the latest clothes, and post the new gear on Instagram. I applaud URBN for thinking outside the box and it’s a creative idea to tackle

    “Rent a swag” from parks and rec? The subscription based model is attractive and it does take advantage of the fickle nature of younger consumers. Low commitment, get the latest clothes, and post the new gear on Instagram. I applaud URBN for thinking outside the box and it’s a creative idea to tackle the problems facing retail. I can’t wait to see how this turns out - someone will be the leader in this “new” category.

  • Clothing-as-a-Service

  • A mainstream retailer jumping in to the shared economy for collaborative consumption is a significant move. Especially as unlike accommodations and vehicles clothing is a very personal item that goes against the body. Millennials seem much more into the moment and accepting of the moment (at least than

    A mainstream retailer jumping in to the shared economy for collaborative consumption is a significant move. Especially as unlike accommodations and vehicles clothing is a very personal item that goes against the body. Millennials seem much more into the moment and accepting of the moment (at least than this baby boomer who has bought tuxedos). The interesting question will be whether or not this proactive move will hold off the coming wave of peer-to-peer coordinated sharing.

  • Never understood model. High return rate, cost of refurbishing worn product, wearing someone else’s worn product?? Think Real Real antique high end makes some sense. Traffic is off, consumers spending time other then shopping in bricks/ mortar retail ( Netflix, Facebook and yes Amazon), think renting

    Never understood model. High return rate, cost of refurbishing worn product, wearing someone else’s worn product?? Think Real Real antique high end makes some sense. Traffic is off, consumers spending time other then shopping in bricks/ mortar retail ( Netflix, Facebook and yes Amazon), think renting for Urban does not help their current retail model.

  • Will make their stock valuable