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Google Just Gave 2 Billion Chrome Users A Reason To Switch To Firefox

Google Just Gave 2 Billion Chrome Users A Reason To Switch To Firefox

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  • Yet another reminder of how much people loathe digital advertising - and it is with good reason.

    When you jam uninteresting, me-first creative into peoples’ lives, they will look for solutions like ad-blockers.

    I don’t think this ad-blocking battle will end, so if you are a brand, I would encourage

    Yet another reminder of how much people loathe digital advertising - and it is with good reason.

    When you jam uninteresting, me-first creative into peoples’ lives, they will look for solutions like ad-blockers.

    I don’t think this ad-blocking battle will end, so if you are a brand, I would encourage you to be laser-focused on one question: is the stuff I’m putting out into the world creating real value for audience I care about?

    This will relieve you of worrying about ad-blockers, because you are less interested in getting in someone’s way, and more interested in giving them something useful.

  • Not a huge surprise considering Google’s business model.

  • Well then. Combined with Chrome’s overuse of RAM (how have they still not dealt with that?) it looks like it might be time to find a new browser.

    I’ve heard good things about (chromium-based) Brave, there’s always Firefox, and even the newest Internet Explorer— sorry, “Microsoft Edge”— is actually quite

    Well then. Combined with Chrome’s overuse of RAM (how have they still not dealt with that?) it looks like it might be time to find a new browser.

    I’ve heard good things about (chromium-based) Brave, there’s always Firefox, and even the newest Internet Explorer— sorry, “Microsoft Edge”— is actually quite decent. Chrome used to be the best browser hands-down, but my frustrations with it have been building for some time. If they’re going to give me a reason to switch, I may have to take them up on it.

  • Looks like Google is going to start restricting ad blockers for everyone except enterprise users. Now is a good time to consider giving Chromium-based Brave a try.

  • None of this should ever have been a surprise to anybody that has read through all of the terms and conditions of service, nor anyone that understands the business model that Google uses. Ultimately advertising drives revenues at the consumer retail level, and unless replaced by subscription, why would

    None of this should ever have been a surprise to anybody that has read through all of the terms and conditions of service, nor anyone that understands the business model that Google uses. Ultimately advertising drives revenues at the consumer retail level, and unless replaced by subscription, why would they not follow commercial forces? They are a public company that still needs to deliver earnings to investors. At some point paying to block ads will also become viable as part of the model, and churn management is a numbers game in the long run.

  • Given Apple’s attempts to protect user data they should use this opportunity to revamp Safari and try to clinch back some browser market share

  • Some would consider it a small price to pay to use the fastest* web browser available

  • Ad Blockers in Chrome will only work for enterprise customers. Interesting shift from the usual Google m.o.

  • Seems like a good time to move on :)

  • And for me, another Google product bites the dust. It should consider innovating to drive revenue. Google is as boring and uninspired as Apple now.

  • Perhaps this has something to do with the fact that Google's spending is growing faster than their earnings.

    I don't use ad blockers for the simple reason that Google is providing vital services to the public, free of charge. Ad blockers are affecting people's income in many ways.

    I don't have income

    Perhaps this has something to do with the fact that Google's spending is growing faster than their earnings.

    I don't use ad blockers for the simple reason that Google is providing vital services to the public, free of charge. Ad blockers are affecting people's income in many ways.

    I don't have income from ads, but I know of content creators who could not provide the content I want to see anymore due to restrictions on monetization.

    Annoying? Certainly. Beneficial? Probably. End of the world? Not likely.

  • I made the switch to Microsoft's new edge browser also built on chomium. I haven't even noticed a difference. And Microsoft has built in a ton of privacy features so you can control what data is collected. I tested some of the features, it works great. I also use brave browser but only on my phone

  • “Big Tech” is behind in giving customers what they want. This is another reason why #dApps #crypto has the interest of the youth. Old tech just can’t CUT it... and stay ahead for a tech savvy generation #GenZ #Tech

  • Iff Firefox has improved their performance issues since the last time I tried it, I'll consider switching back.

  • “It’s annoying, to say the least, but the reason for these changes is obvious: Ads are at the heart of Google’s business model.”

    This statement says it all...I’m a big fan of Ghost Browser, I think this will continue to change w/ so I’m not too upset w/ Google yet, but it’s good to have options.

  • Chrome users blocking ads are likely to be savy on sharing their data too hence maybe half in half out already.

    My bet is that Google has its benefit improving its data collection per user and should be quite confident that its ultra dominance Will not suffer. Somehow the ecosistem is to big to avoid

    Chrome users blocking ads are likely to be savy on sharing their data too hence maybe half in half out already.

    My bet is that Google has its benefit improving its data collection per user and should be quite confident that its ultra dominance Will not suffer. Somehow the ecosistem is to big to avoid and not many will side it with all the hurdle implied. On the long run Google may win althought we can see the trend and expect to be poor freemium users or premium subjects. There should be lying a nice opportunity but well it got to be smart.

  • Google needs more and more ad money each year and will do whatever is required to get it. And many users don’t get a say. For ex., all the students using Chromebooks will have no choice.

  • Forcing a behavior on users just might be monopolistic.

  • 🐮 💩.

    They've followed up to day that they are working with ad blockers to come to a resolution. This is just clickbait hysteria.

  • Bad Move. The revenue expected outweighs users they may loose to Firefox.

  • Google's revenue is built on this structure so they are capitalizing on it and reserving ad free version for their enterprise clients

  • Hope that Google won’t stop supporting 1080p videos on YouTube in Firefox in case 2 billion make the switch. Can’t fully use Safari because of that.

  • *You gonna make me love somebody else, if you keep on treating me the way you do * singing with the Jones girls... Thank you Brave browser...

  • Privacy advocates will cry wolf and the rest will be content with the free but relatively secure browser and personalised ads. End of story.

  • Google made this decision with perfect and complete data – who’s using Chrome, which extensions, how much they make on ads – so the logical explanation is that not many people use ad blockers and Google’s ok with them leaving

  • Of course they won't have ad-blockers for Chrome. That's like asking Uber to give free rides. I don't think we want adds attached to our Gmail emails. So ads in a browser window or in a search results list is perfectly understandable for Google products.

  • Check Lilo. You will do good while browsing: https://www.lilo.org/en/

  • This plus an anti-trust investigation - bad week for google.

  • Ad revenue cannot be ignored for Google. They are caught in a dilemma.

  • Mind over matter!!! As long as the ads don't stop me from reading or reviewing what I want to look at, and are not placed on top of those pages or fill the entire screen being viewed then I have no problem.

    When you scroll up down left right and there's an add, positioned like a story or add in a real

    Mind over matter!!! As long as the ads don't stop me from reading or reviewing what I want to look at, and are not placed on top of those pages or fill the entire screen being viewed then I have no problem.

    When you scroll up down left right and there's an add, positioned like a story or add in a real paper or magazine, then who cares???? You choose to look at the adds or you don't....

  • Most people don't care that much and they will click on ads anyway.

  • It's ok. I use Brave anyways.

  • H.

  • That's annoying.

  • I use ecosia! Doing good and planting trees at the same time! Give it a try. Btw. never used chrome