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Everything you need to know about fashion is sneakers

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Featured contributions

  • The sneaker culture world has been absolutely intriguing to me for the past few years:

    1. Kids (and their families!) will wait in long lines to get the new sneaker release (usually in the many hundreds of dollars), just to turn around and bring it to a reseller and make potentially 5x or more of a return

    The sneaker culture world has been absolutely intriguing to me for the past few years:

    1. Kids (and their families!) will wait in long lines to get the new sneaker release (usually in the many hundreds of dollars), just to turn around and bring it to a reseller and make potentially 5x or more of a return.

    2. Digital tools and apps (GOAT, StockX, Grailed) combined with museum-like shops (Flight Club, Stadium Goods, Solestage) are adding an extra pedestal to some of these "grails" as well as some sneakers that can, well, be a little bit easier to find.

    For a while, I was stuck up on the first two and worried it was getting out of control. Then I saw another angle recently:

    3. The major makers of these shoes (Nike, Adidas, etc.) control the outflow of these products. So while since styles will purposely get limited runs (Off-White "The Ten," Travis Scott AJ1s, etc.), many of the other hot kicks don't always resell well but can still be tracked.

    What does that mean?

    4. You could end up paying a deep discount (sometimes 50% or more!) on sneakers you actually like. This is, again, what happens when large-capacity manufacturers like these sneaker giants control every stage.

More contributions

  • I recently saw a block-long line in my Brooklyn neighborhood that I assumed was for the latest hot brunch spot. It turned out to be for a sneaker release at an athletic apparel store. Sneakerheads may still be a subculture but as this article shows the rest of us are catching up.