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Nestle’s new plant-based Awesome Burger wants in on the fake-meat market

Nestle’s new plant-based Awesome Burger wants in on the fake-meat market

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Featured contributions

  • Big Food will bring what the startups struggle with at this stage: global supply chain and quality control, which in turn can drive down the price premium, scaling the category. Despite the initial investment from Tyson, Beyond relies on copackers and limited supply of key ingredients such as soy leghemoglobin

    Big Food will bring what the startups struggle with at this stage: global supply chain and quality control, which in turn can drive down the price premium, scaling the category. Despite the initial investment from Tyson, Beyond relies on copackers and limited supply of key ingredients such as soy leghemoglobin or heme. Dealing with food regulation at the international scale too can be a challenge: something a company like Nestle’s is good at.

  • The traditional food companies have missed this trend but will now try to catch up thanks to the hyper growth of beyond and impossible. Look for JBS, Tyson and Hormel to offer competing products in the next several months. It’s tough to believe that beyond meat stock can sustain its wild valuation once

    The traditional food companies have missed this trend but will now try to catch up thanks to the hyper growth of beyond and impossible. Look for JBS, Tyson and Hormel to offer competing products in the next several months. It’s tough to believe that beyond meat stock can sustain its wild valuation once the big companies launch their own products.

More contributions

  • Substitute plant-based with every new food innovation that's happened in the last hundred years. Success comes down to being able to deliver with quality, financing, consistency, and continuing to innovate.

  • Non-meat burgers are a fast growing industry, less for their environmental impact. These burgers spell M-O-N-E-Y and make some consumers feel good about their expensive habits.

  • It took a couple hours after this news broke, but $BYND Meat is down about 5% today. Everyone says buying that stock at $100 is nuts...so what's the wright price?

  • Now it'll be a race to markets. Nestle having an agreement with McDonald's is enough to create some concern for Impossible and Beyond backers but McDonald's association with unhealthy food might be enough to push consumers elsewhere.

  • Wonder how they taste going pea like Beyond Meat has vs Impossible Foods (IF) soy leghemoglobin or heme. IF burgers taste pretty much like the real thing, Beyond Meat isn’t close and my taste buds don’t like it as much.

    Going to be very interesting but if Nestle’s Awesome Burger tastes better than Beyond

    Wonder how they taste going pea like Beyond Meat has vs Impossible Foods (IF) soy leghemoglobin or heme. IF burgers taste pretty much like the real thing, Beyond Meat isn’t close and my taste buds don’t like it as much.

    Going to be very interesting but if Nestle’s Awesome Burger tastes better than Beyond Meat then Beyond will be in big trouble long term.

  • The more choices the better. Can sustainability make for a better world in a broader sense? Plant based diets could go a long way to that, with unintended positive consequences.

  • Competition in the plant-based meat market, or the fake meat market is actually a good thing for consumers, as the prices are currently exorbitant. And although very little is being promoted in the market about the environmental impact, ultimately this will be one of the major driving forces of the industry

    Competition in the plant-based meat market, or the fake meat market is actually a good thing for consumers, as the prices are currently exorbitant. And although very little is being promoted in the market about the environmental impact, ultimately this will be one of the major driving forces of the industry. One day we shall see vertical Urban farms with solar powered artificial intelligence and robotics creating plant-based meat with a far smaller environmental impact or a carbon footprint than pastures of cows.

  • This is Awesome news. 😀 As this offering starts to become mainstream, the real meat market will show some stress of displacement due to shrinking business? 🤔 It is crucial for the heads of State and the businesses to heed to this weak signal and sow the seeds for alternate strategies around this risk

    This is Awesome news. 😀 As this offering starts to become mainstream, the real meat market will show some stress of displacement due to shrinking business? 🤔 It is crucial for the heads of State and the businesses to heed to this weak signal and sow the seeds for alternate strategies around this risk. The meat industry is a dispersed business segment with many small players and it is good to be prepared than caught in the headwind. Too cautious? 🙄

  • I dunno if I would eat this if it ended up having loads of preservatives and other additives. Its remarkable how well the impossible burger was. But I'm not to sure on whether its truly a healthier substitute. But it is without a doubt "greener" compared to real beef.

  • And here we go

  • Just supply and demand economics for the plant based food industry, and well imitating what's hot and trending for the moment. Wonder which company will take shortcuts and still call it plant based? Which companies are already destroying the environment with the products they offer and just wants to

    Just supply and demand economics for the plant based food industry, and well imitating what's hot and trending for the moment. Wonder which company will take shortcuts and still call it plant based? Which companies are already destroying the environment with the products they offer and just wants to jump on the money bandwagon?

  • This sounds very promising. I will have to try all three mentioned in this article. I'm not vegetarian, hust an open minded and curious foodie.

  • Soylent Green, anyone? 🤔😉

  • "Awesome Burger" 🍔😅