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Quibi cofounders reveal pricing and launch date for the short-form streaming service

Quibi cofounders reveal pricing and launch date for the short-form streaming service

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Contributions

  • THIS: “Quibi’s videos are expected to play out a 2-hour series in 7-10 minute chapters.” Winning formula for how content consumption is evolving.. while others have failed as the piece points out, sometimes it is a question of the right timing and the audience being ready. Content has to also be compelling

    THIS: “Quibi’s videos are expected to play out a 2-hour series in 7-10 minute chapters.” Winning formula for how content consumption is evolving.. while others have failed as the piece points out, sometimes it is a question of the right timing and the audience being ready. Content has to also be compelling enough to drive sampling and retention. That was a key tipping point to growth at services like Netflix ( House of Cards) and Hulu ( Handmaids Tale) Given founders track record and talent this could be right content right time. Watching.. ( pun intended )

  • From the companies we’ve talked to, it’s a real gold rush to work for distributors like Quibi. But almost none of them have any confidence of its longer term viability. Will consumers pay nearly as much as what Disney plans to charge for Disney+? And comments from Katzenberg about how they are preparing

    From the companies we’ve talked to, it’s a real gold rush to work for distributors like Quibi. But almost none of them have any confidence of its longer term viability. Will consumers pay nearly as much as what Disney plans to charge for Disney+? And comments from Katzenberg about how they are preparing to decide on programming by relying solely on data seems extreme. Even data centric organizations like Netflix haven’t gone that far.

  • Curious to see if this will work, it might if the content is good enough and will there be any type of user generated content, where a star or up and coming creator can build a following? I feel like that's a big miss and they can learn from Snap and TikTok. Just being the "mobile HBO" isn't enough

    Curious to see if this will work, it might if the content is good enough and will there be any type of user generated content, where a star or up and coming creator can build a following? I feel like that's a big miss and they can learn from Snap and TikTok. Just being the "mobile HBO" isn't enough, they need to leverage everything that makes mobile video consumption and creation so unique and really tune into the youth mobile social zeitgeist. Is there a way to share socially pieces of media from Quibi and users can add funny thoughts, comments or reactions (short videos of friends, emoji reactions, etc.) that's done in a way that doesn't ruin the plot (so after the short Quibi episode is viewed). Is it really just mobile HBO? Are there any social innovations that we see youth get hooked on re: TikTok and Snap.

    Quibi is aiming at 10 min or less, and for a mobile format using portrait video lasting 7 min - 10 min, that is actually "long", so the content has to be compelling and if it's more than 6 min, it better be in landscape--it's a better viewing experience. Portrait works great for very short *seconds* of content like TikTok to Snap/Insta stories. I'm assuming most of their offerings will be in landscape.

    If Quibi thinks 10 min is "short" on mobile, then they'll be in a real reckoning.

    For example, a Netflix Anthology series show called Love Death + Robots (that's popular with gamers and young generation, 8.7 rating score on IMDB w/ 54,406+ votes) is shot in landscape with episodes ranging from "short" 6 min to the longest episode 17 min. 6 min doesn't feel that short actually and that's me watching it on TV, not mobile. With production level and content that good, people will want to watch it on the big screen anyway vs their phone. Meg is saying Quibi is not competing with YouTube or Netflix but the fact is you may not think that but Netflix and YouTube are competing with Quibi.

  • Why not? The idea of “micro” has been successful for other areas, as well (such as learning). People have shorter attention span, so breaking content up in smaller pieces may work well. Plus more choices for consumers...

  • Anyone think this short form stuff is going to take and compete against Netflix and Disney?

  • I don't know if people will pay for it, but excited about the prospect of Quibi potentially pushing media companies to explore short form content at scale.

  • Meg Whitman and Jeffrey Katzenberg have $2B+ to try and see if they can capture people’s attention enough to keep them as subscribers. The individual pieces of this short form platform aren’t unique, but the pricing isn’t that high, so you might have a lot of people who enjoy it a bit, then keep it just

    Meg Whitman and Jeffrey Katzenberg have $2B+ to try and see if they can capture people’s attention enough to keep them as subscribers. The individual pieces of this short form platform aren’t unique, but the pricing isn’t that high, so you might have a lot of people who enjoy it a bit, then keep it just in case they get bored during a month.

  • Will consumers make a long term financial commitment ($5/month) to short form video? I sure hope so.

  • Interesting announcement from short-form streaming service Quibi. They are betting on the ability of their exclusive, mobile-only content to draw some of the 3.5 hours people spend on their phones every day.

    #contentwars #digital #media

  • Mobile-only is a smart strategy to launch with.

  • War Of Content

  • Why another steaming service ?

  • There is No doubts that Melinda and Bill Gates Foundation is doing a great job. But their charity reminds me of the old Chinese story about giving a fish and teaching to fish. There is a vast difference between the two. I live in Zambia which has been beneficiary of the Gates' largesse. But should it

    There is No doubts that Melinda and Bill Gates Foundation is doing a great job. But their charity reminds me of the old Chinese story about giving a fish and teaching to fish. There is a vast difference between the two. I live in Zambia which has been beneficiary of the Gates' largesse. But should it be so? Most African countries and also in other parts of the world are getting "used" to the handouts. Should it not be that the Gates' and other such foundations should try and help develop living skills. There is huge dearth of skills in most 3rd world countries. Education can alleviate a lot of problem. There have been attempts made to change this attitude to Charity, but little is happening. Poverty is digging in deeper and deeper. What we need is a change of attitude: help us develop our country by not giving handouts, but help us build micro, mini, small, and medium industries to value add our natural resources so that we can earn more, and thus give more to the people of our country. Help us this way, not make us slaves of Handouts.

    I would like to receive any comments on this contribution. My e-mail: praveen.parmar@gmail.com