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The CEO of fitness app Strava on the secret sauce that binds online communities together

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  • I love this video, focusing on serving an underserved specific customer (in this case: competitive cyclists) and building a product that's great for them, then grow big from that. We have kept narrowing and narrowing our focus more and more until we determined a very specific customer segment to target--so

    I love this video, focusing on serving an underserved specific customer (in this case: competitive cyclists) and building a product that's great for them, then grow big from that. We have kept narrowing and narrowing our focus more and more until we determined a very specific customer segment to target--so what James is sharing is so true and inspiring to hear and the fact he said it took him couple of years to get running right. And he's building a real social community app that connects people--just amazing. It's like starting out in a pond, lake, sea, then you'll be ready to jump into the ocean.

    Been enjoying a lot of these Quartz videos with inspiring founders!

  • I use 3 apps when I run - MapMyRun, Nike Running, and Strava. They all have their perks, but Strava seems like the best one for people trying to optimize performance. All of my friends who do serious races are on it, and I love the social network aspects. Getting a 'kudos' from a friend after I've gone

    I use 3 apps when I run - MapMyRun, Nike Running, and Strava. They all have their perks, but Strava seems like the best one for people trying to optimize performance. All of my friends who do serious races are on it, and I love the social network aspects. Getting a 'kudos' from a friend after I've gone for a run makes a difference and really does make me want to put up more miles the next day.