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Kraft introduces 'Salad Frosting' to help trick your kids into eating more vegetables


Assuming kids will eat anything with frosting, Kraft has squeezed ranch dressing into tubes and relabled them "salad frosting." The goal? To help convince your children to eat more vegetablesRead full story


  • Pure ridiculousness. Children are incredibly intelligent and know that frosting should not be put on salad. My children would never have fallen for this. They would have read the ingredients and said, "Mom, this is just salad dressing." Whoever is responsible for this needs a new job.

  • If the goal of this initiative is to encourage kids to eat more vegetables, and therefore a balanced and healthy diet, this is truly a bizarre strategy. Ranch dressing is probably the least healthy salad dressing available and directly contradicts their stated goal. BIZARRE.

  • Wow...! ? Had a tradesman working on my roof. He brought his 3year old daughter. The child was obedient to all adults except dad. As the day moved along the dad comes off the roof by a ladder. His daughter decides to climb the same ladder. The dad tells her no, daughter takes on the first rung. I'm watching. The dad again says no, the daughter takes on rung two. This appears to be normal. The daughter conquers rung three. Rung 4 is a little more testy again the dad not moving,except lips, says, no. She is now half way up ladder to the roof. Dad then tried a different tact saying, " there ants all over that ladder, you better come down". Scared the child, she started to cry and finally dad takes her off the ladder. I found this interesting, she stopped and cried when dad lied to her about a danger. This is troubling because I see and hear this type of 'discipline' quite often. As the child grows older and this type communication continues the child will grow to know her dad as a liar and will now believe truth is not in his talk.

    So, Kraft has a finger on the pulse of American childrearing. Just another trick, lie. Then they, the children grow up and do the same with their child. Unthinkingly lie. Damn I love wake up calls. I told the dad that later and that lying to his child makes him untustworthy. He chose not to come work for me again. So, the refusal to accept correction runs deep. Kraft sees it and crafted a lie for parents that are ok with lying to their children.

  • Hmmm, short term trick here, the long term answer is biological. Our gut microorganisms help us digest food, and pull additional calories from things that we can't digest ourselves.

    So the saying you are what you eat is pretty true.

    90% of our body's serotonin—an important messenger substance for nerve cells—is produced in the gut. Some scientists think the

    microbiome does this to communicate with the vagus nerve which is the information highway of our nervous system.

    Our gut is like a garden in which we constantly decide, what will grow and blossom. If we eat healthily, we breed bacteria that like healthy food. If we eat a lot of fast food, then we breed fast food loving bacteria. And scientists believe they send signals to the brain to continue what it's doing. So this makes you want more fast food.

    To combat this just eat healthy to breed more good bacteria in your gut overtime—it won't happen overnight. And you have to slowly wean off the bad food and salt or sugar slowly so you can stop cravings for such foods—and literally starve out the bad bacteria in your gut that loves that salty or sugary food.

    Do you wonder in digust (or awe) why some people just love eating plain food? Like no dressing on salads 😱 or no ketchup on fries? You will actually taste more of the food, especially if it's fresh and high quality salad or fries—flavors (or lack of flavors in most cheap mass produced junk food hamburgers to chicken nuggets) won't be masked by all that salt or sugar.

    I personally tried this, was overweight for my body size eating and craving lots of McDonald's cheeseburgers and fries with salt and ketchup (ketchup = MORE sodium!!). Since 10 years ago I took little steps, no ketchup on fries, then no salt. Now I actually enjoy fries by itself without all that added sodium. Then I transitioned away from eating fries to fruits or salads to replace them. I just eat fries from time to time but don't crave it and what's even more interesting, when I do eat "regular" salty fries w/ ketchup—my body rejects it and my taste buds just don't like it, I feel like I'm overdosing on salt and I'm sure my healthy gut played a role in this.

    Try it yourself and (hopefully) on your kids if you can convince them—not trick them 🙂

  • I doubt the value and don't care for the approach; however not sure about comments regarding 50-year-old white guy running the marketing. Not relevant imo.

  • Clearly somebody that is so focused on packaging and not trying to understand children or parents. Amazing that people spent so much time money and effort on this.

  • How stupid do they think kids are? And also, stop peddling this infantilizing, insulting, lazy narrative that kids only like junk food or sweet stuff. Yes, young tastebuds gravitate towards the sweet and less tart, but that is not an excuse to justify shoving trash at kids (although to be fair, ranch isn't necessarily trash, but it isn't the healthiest thing). And anyway, lack of cool branding isn't why ranch dressing sales might have dipped. People can DIY it and tastes change.

  • The worst is that it even defeats its own supposed intentions. If you’re saying it’s to “trick” kids into eating vegetables, then you’re contributing to the assumption that veggies taste opposed to messaging designed to improve the impression of veggie’s enjoyability. Growing up in a typical Midwestern food desert, mom would entice me to eat broccoli by dumping Velveeta (also Kraft) on soggy flowers. It was still terrible. But one taste of the same vegetable properly prepared, I realized it’s fantastic. So how about just giving kids good food, transparently, and letting them discover it themselves?

  • Kids are smarter than that. They know the truth. Salad frosting sounds wrong on every level. I think this branding missed the mark. Well, it certainly did in my opinion anyway.

  • I love how everyone knows this is a bad idea. Did anyone not speak up at the company and say "Ummmm.....I don't think this is a good idea." Or maybe someone did and later on they were cleaning out their desk. Making everyone else just go along with it in order to keep their jobs. How did this not get shot down?

  • I mean someone should be getting fired... fast.

  • Don’t try to tell me that salad equals cake, Kraft.

  • Really? We are lemmings.

  • Learning children to appreciate eating is a family matter not food companies business.

  • The marketing genius behind this probably grew up eating his fries with purple ketchup

  • This will never hit the shelves in either produce or cake dressing sections.

  • The concept isn't such a bad idea. Trying to trick kids is just plan wrong, but the tube will be attractive to them. Ranch dressing is a must have in my house it's even used as a dipping sauce. What they could have done was added sprinkles of nuts and berries into the tube giving it color, added texture and possible more nutrients to the salad.

  • Trickery is obviously never the ideal way to market to anyone, regardless of age. But rewinding back to when I was the age this is being marketed for, I’m not exactly the one going grocery shopping, and doubt mom would make such a miscalculation.

  • New coke anyone ?

  • Does Kraft really believe kids are stupid enough to be fooled. Adults might buy in but kids? Someone may have gotten the munchies thinking this up.

  • I would not be surprised if kids these days read Quartz. And no one likes to be tricked.

  • King of crazy.

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