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Rothy's, the women's shoe brand with a cult-like following, is opening more stores

By CNBC

Rothy's will open five stores in cities including New York and Boston this fall and promises more are coming in 2020Read full story

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  • There is a reason why they have a following. Any woman who owns flats knows the following struggles:

    • Flats typically have “breaking in” period that involves blisters, band-aids and sometimes tears. Because they need to stay on your feet, you need to make sure they fit snug, and they will usually stretch

    There is a reason why they have a following. Any woman who owns flats knows the following struggles:

    • Flats typically have “breaking in” period that involves blisters, band-aids and sometimes tears. Because they need to stay on your feet, you need to make sure they fit snug, and they will usually stretch out a bit to conform to your feet. Rothy’s material is flexible and it’s the only pair of flats I’ve ever had that didn’t take a few weeks to break in.

    • Your feet stink! If you say your feet don’t stink while wearing shoes without socks, you are a liar. Rothy’s shoes are machine washable, and eliminate the need for odor eaters, airing them out and tossing them when they get smelly. Just throw them in the washing machine!

    • Buying shoes online is a pain if you can’t try them on. Rothy’s has free shipping and returns. Problem solved.

    Added bonus they are made from single-use plastics. The company is only 3 years old and has repurposed 30 million plastic bottles.

    Comfy, washable, work appropriate shoes that are helping to save the earth, all great things with a slightly higher price point, but they last so they are worth it.

  • Two things you must have to be a successful digitally native company: devout paying customer base + maniacal control over supply chain

    Your brand must inspire folks to feel that wearing your product is a badge that others can identify you by. Rothy’s presents that opportunity for its customers: stylish

    Two things you must have to be a successful digitally native company: devout paying customer base + maniacal control over supply chain

    Your brand must inspire folks to feel that wearing your product is a badge that others can identify you by. Rothy’s presents that opportunity for its customers: stylish and cultivated by a mission for repurposing plastic material. Brick and mortar will only amplify their reach.

  • Rothys, the fast-growing sustainable women's flats brand, started around the same time as AllBirds (2016). On top of this, Rothys reports that their 2018 revenue was just over $140MM (!!), which shows an even faster growth than their shoe neighbor.

    All this plus a $35MM investment from Goldman Sachs

    Rothys, the fast-growing sustainable women's flats brand, started around the same time as AllBirds (2016). On top of this, Rothys reports that their 2018 revenue was just over $140MM (!!), which shows an even faster growth than their shoe neighbor.

    All this plus a $35MM investment from Goldman Sachs in late 2018 shows a very promising future for this awesome startup.

  • Absolutely clueless about this company, but from the other comments, they should also offer men's shoes, because we have no lack of any of the problems cited below.

  • Does sound like they should expand to men and children's shoes. They have a good "story" and reputation will get a lot of first timers to try them out. But they look to be another company aimed at a niche of higher spending socially aware women. Good for them for doing something well and being profitable

    Does sound like they should expand to men and children's shoes. They have a good "story" and reputation will get a lot of first timers to try them out. But they look to be another company aimed at a niche of higher spending socially aware women. Good for them for doing something well and being profitable with a socially conscious message

  • We are truly at the forefront of the fight against single-use plastic. It's awesome!

    Nothing can undo the widespread use of single-use plastics quite like the power of free market. When not enough people buy your stuff you need to make the business decision to move on and make something else the market

    We are truly at the forefront of the fight against single-use plastic. It's awesome!

    Nothing can undo the widespread use of single-use plastics quite like the power of free market. When not enough people buy your stuff you need to make the business decision to move on and make something else the market wants.

    However, governments need to come in and subsidize recycling efforts to drive costs down, only then we will really see a marked decline in single-use plastics!

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