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Jony Ive leaving may be just what Apple needs now

By Quartz

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  • I think this will be a net positive for Jony Ive and Apple. Getting fresh perspectives and new blood in an organization drives innovation. Otherwise creativity can get stale. We’ve already seen much less innovation at Apple in recent years than in its early life. Similarly, creative minds need new challenges to spark against.

  • Brad Ungar
    Brad UngarCEO & Founder at Save On Cannabis

    Guess they are going to have to hire Morgan Freeman for the voice overs from now on.

  • Just connecting some dots here... Nick Law leaves Publicis for Apple & now the new of Jony Ive leaving Apple breaks. Hmm... Lots of changes in the design DNA of Apple. I only hope that they are for the better!

  • Evan Sims
    Evan SimsCofounder at Droveio

    Wow, I genuinely never expected to see that, quite honestly. Ives, in my mind, has been as important to the soul of what made Apple special as Jobs was. It will be interesting to see how this will affect Design at the company ahead.

  • Max Lockie
    Max LockiePlatform Editor at Quartz

    Marc Newsom is leaving too. He was the #2 designer there so it's quite the sea change. Check out his stuff if you get a chance he's designed shoes, boats, guns, everything: http://marc-newson.com/projects/

    As for Jony....here's a complete collection of Jony Ive introducing all Apple products from 2008 to 2017: https://www.youtube.com/watch?v=ydkvO6C9pTs&feature=youtu.be

  • Patrick deHahn
    Patrick deHahnNews curator at Quartz

    He's recognizing his own value—by starting up his own company and having Apple has its first client. Kudos.

  • This was a pretty big shock when I saw the headline. But not entirely unexpected.

    Times are changing and we use products designed by Ive in many many different ways than when we were first introduced to them.

    When the bubble iMac hit the scenes we were used to beige computers. We’re now at a point where others are taking design cues from Ive in most of their own products.

    Unchartered territory can sometimes lead to great things. Think Apple Retail itself.

    This may break the mould of the current

    This was a pretty big shock when I saw the headline. But not entirely unexpected.

    Times are changing and we use products designed by Ive in many many different ways than when we were first introduced to them.

    When the bubble iMac hit the scenes we were used to beige computers. We’re now at a point where others are taking design cues from Ive in most of their own products.

    Unchartered territory can sometimes lead to great things. Think Apple Retail itself.

    This may break the mould of the current lineup of phones and laptops. They’ve looked strikingly similar for a number of years now. Maybe with Ive consulting from the outside we’ll see some design shake-up!

  • Sumeet Shah
    Sumeet ShahBacking brands at Swiftarc Ventures

    As much as I love Tim Cook, Apple needed a design-focused visionary to be the face of the brand. That should have been Jony Ive.

    Losing Ive AND Marc Newsom is a big blow for its brand, even though Jony is still keeping Apple as a client.

  • Weiyee IN
    Weiyee INChief Strategy Officer

    OMG. He is the head and responsible for most of the best products and designs for Apple!! Big impact!!

  • The Apple of the past has been gone for some time, and this was expected. The top talent recognizes the downward trend, and want to leave on a high note.

    Nothing but bad change ahead for Apple.

  • Timothy  Graham
    Timothy Graham

    Whaaaaaaaaaaaaaaaaaaaaat?!

  • Kwabena Akuamoah-Boateng
    Kwabena Akuamoah-Boateng

    Oh no! After the new Mac Pro(and perhaps the rumored 16” MacBook Pro), I guess there’s no better time to move on. Because Apple plans products years ahead, I’m sure we will still his designs for maybe 2 more years.

  • Ayasser Ramirez
    Ayasser RamirezTech Admin at Saint Dominic Academy

    Totally agree. With the poorly designed keyboard and generally a bunch of design decisions that make us scratch our heads, this is a perfect time to have someone else shift Apple's design in a meaningful way. We may not see it for a while though.

    Also concerning is that there's no equivalent replacement yet.

  • Ross Coburn
    Ross CoburnWriter and Publisher at Bubo Books

    It’s about bloody time. I apologize for not being impressed by his lazy impression of a real designer, whatever anyone else thinks of him.

  • Eddie Rodriguez
    Eddie Rodriguez

    My guess is that with Apple shifting to services there wouldn't be much left for him to design -- hence why he's starting a design firm which will take on Apple as a client to help design what's left.

    I'd love to see Jony put his skills towards solving problems relating to green tech.

    Whether he designs alternatives for single use products or carries on implementing more efficient office spaces, there's a lot of good left that he can do.

  • Aviad Ben Dov
    Aviad Ben Dov

    The question remains whether this move will produce a new design style led by Jeff Williams, Evans Hankey and Alan Dye; Jony Ive being in the background as a consulting firm might just mean a softer transition to it.

    I just hope there’s no break from the “crossroads between Technology and Liberal Arts” Apple was and is so proud of.

  • Kinan  Suchaovanich
    Kinan SuchaovanichSenior Director at Visa

    Get paid different.

  • Jaw dropped...

  • Shogo Takagi
    Shogo TakagiSolutions Consultant at LINE Corporation

    Most of my gadgets in my life was designed by him. “Ive led the design of almost all of the company’s iconic products over the new century, including the iPod, iPhone, iPad, and Apple Watch”

  • Katharine Harrison
    Katharine Harrison

    The top three commenters failed to read the article. They skimmed the headline. Pssst. He is leaving but they have contracted him to work for Apple and continue designing.

  • Yuk Wah Pin
    Yuk Wah PinCEO at ★★ Int'l Tr Ltd, China

    Jony Ive 👍

  • GO SAITO
    GO SAITO

    We should say "Congratulations on your graduation!!" and expect new generation!

  • Chris McCauley
    Chris McCauleySoftware Engineer

    I was shocked to hear the news. I likes products which he designed in Apple.

    I worried about the quality of product design will lower than now.

  • A smart business move by Ive and not a moment too soon.

    His business future and legacy is forever etched in stone and intertwined with Apple's.

    I am confident he has nominated a successor, as is the case with corporations of this size and stature that would see the design philosophy that elevated the company to Trillion Dollar status sustained for years to come.

    The authors very thinking is flowed becoming a mirror case study for all great enterprises that have fallen from favor with their loyal

    A smart business move by Ive and not a moment too soon.

    His business future and legacy is forever etched in stone and intertwined with Apple's.

    I am confident he has nominated a successor, as is the case with corporations of this size and stature that would see the design philosophy that elevated the company to Trillion Dollar status sustained for years to come.

    The authors very thinking is flowed becoming a mirror case study for all great enterprises that have fallen from favor with their loyal hard-core following that are no longer able to recognize the company they so very loved alienated in such a way.

  • David Mong
    David Mong

    The end of the world as we know it 🤦🏽‍♂️

  • Arnas Bil
    Arnas Bil

    Oh wow

  • Arjun Basu
    Arjun Basu

    Will any one notice?

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