Skip to navigationSkip to content
Close
Netflix’s ‘Stranger Things’ is dangerously close to becoming ‘Sponsored Things’

Netflix’s ‘Stranger Things’ is dangerously close to becoming ‘Sponsored Things’

Read more on Fast Company

Contributions

  • Organic integration or over the top commercialization? The question is will more than the media care?

  • I'd have to agree there's extremely limited value to a brand being the 457th "Stranger Things" tie-in, and huge potential for negative backlash from fans that the show has become too commercialized. Viewers can generally tell when a product placement has been forced into a show or movie.

  • The great thing about watching Stranger Things in a foreign country on Netflix is the complete lack of cross promotional tie-ins. I don't even get them on my social media (though changing my VPN location a couple of times a day probably helps with that). Netflix remains opaque regarding its viewership

    The great thing about watching Stranger Things in a foreign country on Netflix is the complete lack of cross promotional tie-ins. I don't even get them on my social media (though changing my VPN location a couple of times a day probably helps with that). Netflix remains opaque regarding its viewership and revenue. Maybe a closer look at the volume of tie-ins associated with Netflix's original programming is a window into its financial health.

  • The boomers saw the advent of television. We grew up with it. However, in my father's house we had a select few shows we could watch plus ,it was 'fam' time. News every night. Perry Mason. Gunsmoke. And on Saturday, Tom and Jerry. Honing in on the news. The FCC gave the airwaves to networks for air news

    The boomers saw the advent of television. We grew up with it. However, in my father's house we had a select few shows we could watch plus ,it was 'fam' time. News every night. Perry Mason. Gunsmoke. And on Saturday, Tom and Jerry. Honing in on the news. The FCC gave the airwaves to networks for air news programs, public service, political conventions etc. However, as people gained an appetite for, first television then some of programing, commercialization really took off. Enter madmen. The news with Edward R. Murrow from radio then Walter, Huntley-Brinkley was straight up news. It was a puzzle to us children why our parents favored one news guy over another. Then the adds were rolled out. Our favorite guys were eventually replaced by younger guys and so was the content intent. Commercialization had taken over within 10 years. It had become a propaganda machine. And it worked. Not since the industrial revolution had anyone seen an economy boom like ours. The madmen had done their job well. They changed everything literally and figuratively. Stranger Things is no exception. It is done to make money...and to continue to change us to watch more and make even more money. The general public is virtually all in. And as the dumbing down continues thus the enslavement. I watch people at my church, Acre restaurant bar, come , sit at the bar, pull out their phone and watch a movie, tv program. Addiction comes through habitual behavior again Stranger Things was and is created to make money. Even to the detriment of the culture. After all, they are madmen.

  • This is so true. Something that really seemed special and fun is quickly becoming nauseatingly commercialized. Please stop this.