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The Netherlands’ national airline is encouraging people not to fly

By Quartz

KLM last week launched a new socially conscious campaignRead full story

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  • This is a bit much and a publicity stunt... Not all travel is discretionary and there isn't an alternative that is as fast as flying for longer distance travel.

    Rather than put the onus on the passengers why not look for ways to cut down on the diesel-powered support equipment on the ground and work on upgrades to more modern engines?

  • The ultimate corporate conundrum- your core business is fundamentally detrimental to the environment. I wouldn’t call this greenwashing, it is a very positive first step

    It is a reminder, that biz and first class seats, by far. And that DOES come back to most airlines’ myopic and short term worldview I.e. that economy class should be as minimally tolderable as possible. If they actually made economy comfortable, I have no doubt people would trade down - with far higher fuel efficiencies as the result

    The ultimate corporate conundrum- your core business is fundamentally detrimental to the environment. I wouldn’t call this greenwashing, it is a very positive first step

    It is a reminder, that biz and first class seats, by far. And that DOES come back to most airlines’ myopic and short term worldview I.e. that economy class should be as minimally tolderable as possible. If they actually made economy comfortable, I have no doubt people would trade down - with far higher fuel efficiencies as the result

    Kudos to KLM. This would certainly never come from any one of our carriers

  • Counterintuitive perhaps but beats the usual stereotypical airline marketing

  • Europe does do things differently. If it works for them...

  • It’s concerning that strong corporate responsibility is criticized as greenwashing by some.

  • Very interesting concept of advertising a product. Say no meaning yes or inclusion by exclusion.

  • This is a perfect example of why private enterprises function far better than those under government influence. No thriving, successful business encourages it's own demise by discouraging customers from using the products or services it sells.

    Carrying this forward, let's suggest KLM announce they will cease operations. Bowing to extremist pressure, management decides that consuming jet fuel carries too much guilt.

    Hundreds of jobs lost.

    KLM customers will have to go to a competitor, they won't

    This is a perfect example of why private enterprises function far better than those under government influence. No thriving, successful business encourages it's own demise by discouraging customers from using the products or services it sells.

    Carrying this forward, let's suggest KLM announce they will cease operations. Bowing to extremist pressure, management decides that consuming jet fuel carries too much guilt.

    Hundreds of jobs lost.

    KLM customers will have to go to a competitor, they won't just stop traveling by air.

    Historically, national airlines have had the worst operation records.

  • Someone got to talk about carbon footprint emissions. Good!

  • Bio diesel has zero net carbon footprint but more expansive to make than the stuff that took nature millions of years to make and pumped out of the ground releasing the carbon captured by nature millions of years ago.

  • This is because their main hub is overcrowded and delays with the building of the new terminal. Nothing more.

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