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The Louvre Just Released a Set of Perfumes Inspired by Its Most Famous Artworks

By Town & Country

Finally, we know what the Venus de Milo would smell like (jasmine, amber, and sacred wood)Read full story

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  • After the famously viral 2018 launch of the Palace Lipstick Collection in China that sold 1000 units a night, this is on-trend which I cant believe I am even saying about the Louvre.

    But even so, the scents sound fantastic.

  • Somewhere art met commercialization and it spawned a trend and industry. Amazing the genius of marketing people and how they can leverage assets to the highest value. But who would not want to smell like venus de milo? Just wish the bottle/packaging would be a little more like a mini replica of the art - but maybe they did not want to be so cheesy

  • Peut etre essence toilette de Tuileries? Non ...ou poisson dans la Seine. Paris on a soft summer evening has an aroma that can't be bottled

  • “The French museum popularized by Beyoncé and Jay-Z has a new perfume collection inspired by eight of its most famous works of art.”

    I don’t get why the writer is just throwing Jay-Z and Beyonce into an already perfectly interesting story about the museum selling perfume. That’s novel and weird and maybe disturbing (though not to me personally) all on its own. The pop/hop-star angle is both over-reaching and distracting. The Carters did not popularize the Louvre. Recovered tourism from the terrorist

    “The French museum popularized by Beyoncé and Jay-Z has a new perfume collection inspired by eight of its most famous works of art.”

    I don’t get why the writer is just throwing Jay-Z and Beyonce into an already perfectly interesting story about the museum selling perfume. That’s novel and weird and maybe disturbing (though not to me personally) all on its own. The pop/hop-star angle is both over-reaching and distracting. The Carters did not popularize the Louvre. Recovered tourism from the terrorist attacks and more Chinese (et al) people traveling to Paris are more likely responsible for rebounding ticket sales, which I’m not even sure was a *real* problem to begin with....But sure, let’s give those two credit for everything ‘culture’

    Soooo South Park to me.

  • Since sight and smell are connected and each one accentuates the sense of the other, this is bound to deliver interest amongst the many tourists who want to take something back home that works on the sensory level. Good marketing move by the Louvre.

  • “If the Met can release a makeup collection, the Louvre says, Moi aussi. The French museum popularized by Beyoncé and Jay-Z has a new perfume collection inspired by eight of its most famous works of art.”

    The writer makes it sound like Jay-Z or Beyoncé did the Louvre a favor, and it’s now riding their popularity coat tails. I got news for you buddy, it was the Louvre that did them the favor. That museum was a cherished international icon long before any of us were even born, and will remain so long

    “If the Met can release a makeup collection, the Louvre says, Moi aussi. The French museum popularized by Beyoncé and Jay-Z has a new perfume collection inspired by eight of its most famous works of art.”

    The writer makes it sound like Jay-Z or Beyoncé did the Louvre a favor, and it’s now riding their popularity coat tails. I got news for you buddy, it was the Louvre that did them the favor. That museum was a cherished international icon long before any of us were even born, and will remain so long after we’re dead.

    As for the perfume? It’s either unacceptably tacky, or unacceptably pretentious. Perhaps it’s both, I can’t be sure.

  • I’m not the target customer, but I find myself thinking I would like having the “CARING TRIPTYCH” in their small hatbox, or some saponified cellulose soap sheets in the “JOSEPH THE CARPENTER” theme that dissolve upon contact with water, leaving the hands cleansed and delightfully fragrant. This brand L’Officine Universelle Buly 1803 has clever copy and design for their products.

  • How long can the commercialization of the master pieces of the museums can go? The thousands of selfies done every moment in front of them is already an issue.

  • This sounds like a promising collection of finely crafted parfums. Be sure to visit the website linked in the article to read some of the best descriptive writings on the ambience of each of these artfully inspired fragrances from a traditional French parfumery. This is the level of indulgence that a lot of the self pampered seek to attain.

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