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Uber puts a shopping experience in cars for riders to buy AirPods, Amazon Echos and more

By CNBC

Uber launches a shopping app with Cargo, an on-the-go convenience store. They already have been working together to put consoles selling snacks in carsRead full story

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  • Curious why this is any value add for the rider compared to opening their own Amazon or other app they have on their smartphones and ordering the same stuff with credit card and shipping details already stored. Feels like a nice idea on paper or in a spreadsheet that adds no actual value to the customer

    Curious why this is any value add for the rider compared to opening their own Amazon or other app they have on their smartphones and ordering the same stuff with credit card and shipping details already stored. Feels like a nice idea on paper or in a spreadsheet that adds no actual value to the customer. Reminds me of hotels’ ill conceived idea to connect TVs to the internet or put tablets in rooms when guests already bring their own laptops.

  • This is smart for two reasons: (1). It creates a new potential revenue stream; and, more importantly; (2). It shows the market that Uber isn’t relying on the status quo to make things work. The market clearly does not accept Uber’s current reality as sufficient to merit investment and each step towards

    This is smart for two reasons: (1). It creates a new potential revenue stream; and, more importantly; (2). It shows the market that Uber isn’t relying on the status quo to make things work. The market clearly does not accept Uber’s current reality as sufficient to merit investment and each step towards acknowledging and rectifying that helps (and further distinguishes them from Lyft).

  • One area I've been watching closely within the world of retail is "the space economy," where users are in a confined space giving their undivided attention for a certain period of time. (Think an Uber/Lyft/Via/etc. car, Breather location, Airbnb space, etc.)

    Cargo has already been supplying useful products

    One area I've been watching closely within the world of retail is "the space economy," where users are in a confined space giving their undivided attention for a certain period of time. (Think an Uber/Lyft/Via/etc. car, Breather location, Airbnb space, etc.)

    Cargo has already been supplying useful products in Uber (which does have a stake in the startup). Tech accessories, snacks, personal care, to be specific. Having products like the no-brainers (Glossier makeup, AirPods) to fun gift items (Away luggage, Amazon Echos) and Taxi TV 2.0 is a solid combination.

    Furthermore, the fact that drivers will make some money off of it without providing inventory is a solid win for them.

    Excited to see Cargo grow more!

  • This is a great idea already being wrecked.

    There's no reason why they shouldn't live in the same app or no app at all with a PoS in the car.

    Having to download a separate app adds a ton of friction. Considering how bad cell reception is in downtown areas, the idea of downloading an app and then

    This is a great idea already being wrecked.

    There's no reason why they shouldn't live in the same app or no app at all with a PoS in the car.

    Having to download a separate app adds a ton of friction. Considering how bad cell reception is in downtown areas, the idea of downloading an app and then re-entering my credit card details... If there's even enough time to do this all during my commute I still can't imagine the experience being too good.

  • I’m having a really difficult time understanding how this concept is convenient for consumers when (like a previous commenter said) we all have our phones to do these things for us. Also, I felt misled by the article because it made it sound like if you forgot something on your way to the airport, just

    I’m having a really difficult time understanding how this concept is convenient for consumers when (like a previous commenter said) we all have our phones to do these things for us. Also, I felt misled by the article because it made it sound like if you forgot something on your way to the airport, just order it through Cargo and it’ll be waiting for you to grab at a designated kiosk at the airport.

    Can someone please explain to me the consumer benefits here, if they’re just going to offer things that get shipped home that in some cases could take even longer than Amazon or similar sites with free two day shipping (article states it could take 2-5 days).

    I honestly feel like this is just one more example of technology overkill and it only lessens our ability to just relax, be in the present, and maybe look out the window or even make a phone call to a friend you haven’t talked to in a while.

  • Taxi anyone? No...ok? #silentmode

  • Digital commerce in vehicles, through advertising and even the ability to buy things while in taxis has been around in China for a decade. Putting a shopping and branding experience in cars for Uber is not a novel thing, but it is cutting the existing assets and experience of the consumer to higher and better commercial use.

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