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Big Alcohol is pouring billions into weed drinks, but does anybody want it?

By The Verge

No one is more nervous about the legalization of marijuana than the beer industryRead full story

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  • Just because something can exist does not mean it should exist or that there is a market for it. The idea that the beverage business is $Xbn and the cannabis business is $Ybn and people like to drink and get stoned misses the entire point of experience creation and fulfillment. What benefit does a weed

    Just because something can exist does not mean it should exist or that there is a market for it. The idea that the beverage business is $Xbn and the cannabis business is $Ybn and people like to drink and get stoned misses the entire point of experience creation and fulfillment. What benefit does a weed beer have compared to having a great beer (or a well made alcohol free spirit) and a joint or popping a gummy? None. Worse tasting beverage and difficult dosage measurements. Not to mention weed is not at all behaviorally social the way drinking is. Mish-mashing the experiences compromises the best aspects of each. Like a poorly made cocktail. Which is exactly what this rainbow chasing idea is. Dreamed up by some bad version of hucksters trying to make a buck off a new trend, financial analysts running spreadsheets on addressable market size, and beverage conglomerates grasping for straws in a rapidly changing regulatory and consumer preferences landscape.

  • No, the craze among people my age is hard spiked seltzer. I've never heard of anyone have a CBD drink.

  • It's a bandwagon that may be too big to ignore. Companies generally don't want to be left behind on a chance to make more money. It will be up to the consumers to decide hopefully they won't want to be stoned and drunk at the same time.

  • “There’s only one problem: no one really wants or likes cannabis beverages.”

    Literally, this. As a very regular consumer in weed and a wine lover, the idea of CBD wine is cute, not something I’m actually looking for.

    I love CBD, use it daily and yes, did try a few CBD cocktails at a bar in LA when

    “There’s only one problem: no one really wants or likes cannabis beverages.”

    Literally, this. As a very regular consumer in weed and a wine lover, the idea of CBD wine is cute, not something I’m actually looking for.

    I love CBD, use it daily and yes, did try a few CBD cocktails at a bar in LA when they first opened but that’s not a regular thing.

    A problem with this sudden boom in cannabis is that people who see $$ want to put it in anything that sells. You need to understand your audience & create products FOR them, not just slap a weed leaf on it, add a stoner babe, or say it’s CBD and boom. Big alcohol is doing just that, and while I do enjoy my booze, I don’t want it with weed. Or CBD. This is where I say stay in your lane.

  • I've seen at least 4 CBD-infused beverages get venture backing over the past few months. Obviously a trend, but unsure how heavily it will stick.

    White Claw is having its moment right now, currently...

  • Whether we "want" 'weed beers' (and other beverages) is immaterial to the big volume brewers, who will market the snot out of this if they think there's a potential to make money; or at least not lose too much market share to other edible formats. The products will likely be laughably weak in CBD/THC

    Whether we "want" 'weed beers' (and other beverages) is immaterial to the big volume brewers, who will market the snot out of this if they think there's a potential to make money; or at least not lose too much market share to other edible formats. The products will likely be laughably weak in CBD/THC content and almost certainly marketed as wellness products with a bit of cool factor (the "fitness beer" trend springs to mind). If big brewers can still sell weak, skunky clear-glass-bottled lagers (looking at you, MGD) to the adult market it's clearly a question of style over substance.

  • It seem beverage firms are jumping on the bandwagon and start milking the weed users. Combining alcohol and weed together does not sound good. This could lead to increased violence and side effects could be fatal.

  • Cigarettes have been legal forever, and you don't see a bunch of nicotine-infused cocktails around. This whole thing seems like something dreamed up by the marketing team - a product with no market.

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