Skip to navigationSkip to content
Close
Gin sales double in the U.K. as interest surges among millennials

Gin sales double in the U.K. as interest surges among millennials

Read more on The Globe and Mail

Contributions

  • From the scourge of Victorian Britain and its association with Colonial-era stuffiness to the fickle millennial market, gin has had a quite remarkable journey. Now, driven by experimentation with flavours and a "craft" appeal, sales of both mainstream and minor brands of gin have boomed in the UK and North America.

  • While gin especially cheap gin was a vile concoction it was safer water infected by cholera.

    As time moved on and English colonists moved to hotter climates gin and tonic sundowners became more than a cliche because tonic water contains quinine which helps prevent malaria.

    Modern tonic water with

    While gin especially cheap gin was a vile concoction it was safer water infected by cholera.

    As time moved on and English colonists moved to hotter climates gin and tonic sundowners became more than a cliche because tonic water contains quinine which helps prevent malaria.

    Modern tonic water with its lower quinine content is useless so the G and T is nostalgia.

    Now G and T is back using home made tonic water with more quinine for flavor. Pouring a proper g and t is a test of bartending skill because it can be done with style and panache not just a soda machine and shot glass. Style still sells.

    My personal choice is Bombay Sapphire because it works well with vermouths , lemonade, campari. Sante

  • As a gin connoisseur--I have at least four varieties on my bar--this news makes me happy.

    FYI, I highly recommend Citadelle & Monkey 47.

  • A little insight into the slowdown in the mixers market 1) some of the boutique mixers are insanely expensive and someone who is not drinking topshelf gin may not see the point in getting a topshelf mixer. 2) gin infusion kits sell well online and after spending a week or two waiting for the infusion

    A little insight into the slowdown in the mixers market 1) some of the boutique mixers are insanely expensive and someone who is not drinking topshelf gin may not see the point in getting a topshelf mixer. 2) gin infusion kits sell well online and after spending a week or two waiting for the infusion to complete, many folks don’t want to muddle the flavor by mixing with anything other than water. 3) drinks like the french 75 or la fee verte are gaining popularity in major cities and in those drinks, the gin is the mixer. 4) with some of the boutique or small batch gins lime is not the best garnish so bartenders locked into the mindset of gin-and-tonic-with-lime sometimes ruin a cocktail so regular drinkers are asking for different, non-traditional ‘mixers’ that aren’t marketed as mixers (ex fruit syrups, teas, other alcohols, vegetable juices, etc). And 5) the use of infused gin as an ingredient in other dishes is on the upswing as well (it is competing with vodka here).