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OuiWork? The quick case for WeWork as an actually disruptive business

OuiWork? The quick case for WeWork as an actually disruptive business

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  • An interesting analysis of WeWork's business model as they flirt with an IPO. I particularly enjoyed this paragraph: "WeWork is low-end on the main dimension that matters for commercial office space, which is what is the bare minimum of square feet that an employee needs, and what are the cheapest ways

    An interesting analysis of WeWork's business model as they flirt with an IPO. I particularly enjoyed this paragraph: "WeWork is low-end on the main dimension that matters for commercial office space, which is what is the bare minimum of square feet that an employee needs, and what are the cheapest ways to distract employees from the fact that they’re working in an open-concept cattle pen?"

    WeWork's success is indeed built on the notion that the modern (millennial) worker will equate job satisfaction with the feel of "startup life", even if that means hotdesking or rubbing elbows with their neighbours.

    Of course, increasing acceptance of remote work and telecommuting is in WeWork's favour, too, since companies are finding it less viable to sign a 25 year lease on a sterile office space if their employees are demanding a work/life balance that's at odds with the notion that being present in the office is a prerequisite for gettin' shit done.

  • here's a novel bit of analysis

    "Despite the branding and the Instagrammable colour schemes and the beer on tap, WeWork is not a premium product. The fancy fruit water certainly helps reassure tenants that “you’re in a good place; you’ve made it; this is career success”. But don’t fall for it. WeWork

    here's a novel bit of analysis

    "Despite the branding and the Instagrammable colour schemes and the beer on tap, WeWork is not a premium product. The fancy fruit water certainly helps reassure tenants that “you’re in a good place; you’ve made it; this is career success”. But don’t fall for it. WeWork is low-end on the main dimension that matters for commercial office space, which is what is the bare minimum of square feet that an employee needs, and what are the cheapest ways to distract employees from the fact that they’re working in an open-concept cattle pen?"