The App That Has Gen Z Hooked on Thrifting
There are so many interesting angles on this story. One is the partial use of the retail space as - essentially - a studio for sellers to take professional photos. But this surely is a hallmark of vintage as a new fashion force. Forecast to be bigger than fast fashion.
A cross between Instagram and eBay that has cost conscious teenagers swapping secondhand clothes.
Big retailers take note. These kids are all about peer-to-peer transactions and exclusivity.
Fad or the future or retail?
Depop is changing teen culture. Gen Z is more entrepreneurial than previous generations, so retailers should take note.
If we look at the #megatrend of both the #gigeconomy in the #shared economy, then companies like #depop are actually in an interesting sweet spot. The rise of depop should make #branded vendors, #financial institutions as well as #e-commerce platforms take note that #peer-to-peer transactions as well
If we look at the #megatrend of both the #gigeconomy in the #shared economy, then companies like #depop are actually in an interesting sweet spot. The rise of depop should make #branded vendors, #financial institutions as well as #e-commerce platforms take note that #peer-to-peer transactions as well as the ability to create one's own #channel in the e-commerce space is coming to the fore as an important trend. The need for #transaction and #payment commerce between parties directly is a mega trend that needs to be addressed far better in the industry.
You're already tapping into a generation that comprises wizards in the world of tech. Empowering them with tools versus chastising them is what leads to amazing rises of companies like Depop.
People want to be unique. Always have. Exclusive drops and limited collections have long caught the eye of the savvy consumer. Today’s day and age makes that even more possible and accessible for the masses. Be ready for more retail and DTC brands edging towards this niche.
"Hooked on thrifting," how we refer nicely to a social trend a result of no dwindingly affordability.
Just plain practical..