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ETFs didn’t democratize finance. Could they? Over a third of Americans spent more on coffee than in investments last year. Getting people without much money to invest small amounts for their own good is hard. ETFs could help solve that problem. ✦

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  • Given the obvious volatility of the markets and that the ETF provides no protection convincing the public to invest in stocks should be hard.

    Most people instinctively follow two adages. First if you can't afford to pay you can't afford to play. Second there is rule about a fool and money.

    Even the

    Given the obvious volatility of the markets and that the ETF provides no protection convincing the public to invest in stocks should be hard.

    Most people instinctively follow two adages. First if you can't afford to pay you can't afford to play. Second there is rule about a fool and money.

    Even the casually interested know the markets are often opaque and recent news about Uber and Wework is not going to support conference.

    The ETF marketers also need to explain how they make money. Market intermediaries almost always make money no matter what the market does and small investors need to pay attention to the costs.

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