Skip to navigationSkip to content
Close

Creatives think brainstorming is a giant waste of time. A survey of around 20,000 professionals, including writers, musicians, and photographers, reveals a common attitude that group work is not very helpful when solving creative problems.

Read more on Quartz

Featured contributions

  • "If nothing else, practicing tacit rules of brainstorming—positivity, openness, building on other’s ideas—promotes team cohesion and trust."

    This is key. Unstructured brainstorming - which I would guess many organizations engage in - just becomes another pointless meeting, but taking steps to set guidelines

    "If nothing else, practicing tacit rules of brainstorming—positivity, openness, building on other’s ideas—promotes team cohesion and trust."

    This is key. Unstructured brainstorming - which I would guess many organizations engage in - just becomes another pointless meeting, but taking steps to set guidelines and rules for behaviour, sharing themes and discussion points beforehand (to give participants time to ruminate beforehand) and using tools such as those on http://www.gamestorming.com can make for more productive sessions.

More contributions