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Direct-to-consumer brands could be the next chapter of ecommerce. From Dollar Shave Club to Warby Parker, new brands rely on strong brand identity and customer loyalty to drive sales. But is that enough to beat Amazon? ✦

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Featured contributions

  • Traditionally brand has been confused with marketing; how a product or service reaches their audience. More and more we are seeing the importance of first defining a strong perspective on what a brand stands for, what it believes, and have this perspective be the driving force behind each of the consumer’s

    Traditionally brand has been confused with marketing; how a product or service reaches their audience. More and more we are seeing the importance of first defining a strong perspective on what a brand stands for, what it believes, and have this perspective be the driving force behind each of the consumer’s touch points.

    Direct-to-consumer brands have played a key role in this change. In the commoditized world of Amazon, differentiation can no longer solely be through price and even product. Yes, the product or service has to be good, but that’s become table stakes. Therefore, a strong POV that connects with their consumer and trickles down to every time they interact with it builds loyalty, even when a knockoff or competitor comes along with a cheaper offering.

    And the brands that are able to provide value beyond their product, are the ones that will connect with people on a deeper level, allowing them to set themselves up for success longer term.

  • It should no longer be just about selling the most, brands are the assets we need to continue to build, protect, and strategize in order to grow.

    Most products we see can be duplicated, at the end of the day it’s the encompassing brand that matters. If you don’t play w/ Amazon you’ll have a harder time

    It should no longer be just about selling the most, brands are the assets we need to continue to build, protect, and strategize in order to grow.

    Most products we see can be duplicated, at the end of the day it’s the encompassing brand that matters. If you don’t play w/ Amazon you’ll have a harder time on the playground but if it’s worth it to you, the struggle is a valuable lesson.

  • After marketplaces, B2C is the next promising model especially with the rise of trade barriers/nationalistic trade policies. The logistics market is adapting too by offering e-fulfillment, and duties and taxes solutions.