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Amazon's obsession with fast, frictionless commerce has transformed the retail industry. The more it sells of one thing, the more it's able to sell more of everything else. This guide covers the company's outsized ambitions, and how the rest of the industry is trying to catch up. ✦

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Featured contributions

  • "Amazon has destroyed retail" — that's the easy narrative, but the truth is a lot more complicated. Marc Bain unravels the ingredients of Amazon's success and explains how the world's retailers are adjusting to its influence. Some companies have thrived selling on its platform while others are struggling

    "Amazon has destroyed retail" — that's the easy narrative, but the truth is a lot more complicated. Marc Bain unravels the ingredients of Amazon's success and explains how the world's retailers are adjusting to its influence. Some companies have thrived selling on its platform while others are struggling to compete. And perhaps no one besides Amazon is prepared for the next frontier of shopping by voice.

  • And as evidenced by their quarterly earnings reports, customers in the retail, transportation, logistics, and other such “adjacent” to Amazon, when they use AWS, they are essentially funding their own demise. AWS provides the margin cushion for Amazon to disrupt the commerce value chain...