Skip to navigationSkip to content
Close

B Corps are meant to exemplify one idea: That we need to transform the way capitalism works in order to save the world. A growing number of corporations are signing on, from Patagonia to Danone. Quartz’s Cassie Werber reports on why B Corps are gaining momentum—and on the limitations that make them imperfect vehicles for social change. ✦

Read more on Quartz

Featured contributions

  • In a recent (2019) Harris Poll we conducted among American Millennials and Gen Z found that 72% said they’d work for less money at a company whose values aligned with theirs. B Corps may be small in number now, but their influence could be outsized in setting new standards for expectations among young

    In a recent (2019) Harris Poll we conducted among American Millennials and Gen Z found that 72% said they’d work for less money at a company whose values aligned with theirs. B Corps may be small in number now, but their influence could be outsized in setting new standards for expectations among young talent, for whom a strong market provides them leverage to do, not just say. Great read.

  • A long read, but the goals are laudable. I would hope to work with companies that looked at the long term view. It impacts the talent and type of investors you attract

  • Capitalism at a crossroads: today's millennial workforce are not as blindly obedient to the system as their parents were, and they're demanding that their jobs are about more than making money. I can only imagine that Gen Z's consumer habits are going to reinforce the work that B-Corps are doing now.

  • Excellent thorough and balanced piece 👏🏻 Rangan’s point about the need for education is the most important take-away. If we want to transform our economy, we have to learn what it could look like and how to work, collaborate, manage, and lead to get there. Strickler’s Bentoism is a perfect example

    Excellent thorough and balanced piece 👏🏻 Rangan’s point about the need for education is the most important take-away. If we want to transform our economy, we have to learn what it could look like and how to work, collaborate, manage, and lead to get there. Strickler’s Bentoism is a perfect example of a tool to help people contribute to a healthier, more equitable and sustainable version of capitalism.

More contributions

  • Maybe its time to publicly admit that the current ideologies of capitalism socialism and communism are archaic concepts that no longer apply. Older ideas such as sovereign wealth where governments act as participants not by holding majority interests but as activist shareholders. In this manner all citizens

    Maybe its time to publicly admit that the current ideologies of capitalism socialism and communism are archaic concepts that no longer apply. Older ideas such as sovereign wealth where governments act as participants not by holding majority interests but as activist shareholders. In this manner all citizens are shareholders and have a voice in corporate behavior.

    While this approach works in some countries such as France and Norway I don't expect it to take root in North America. Neither the politicians or the major corporations have an interest in sharing corporate wealth.

  • Consumers and employees are increasingly aligning themselves with companies that have shared values. The idea that a company's purpose can be a factor in an investing or buying decision is becoming the new norm – unlike before, it can now be measured with KPIs and is something that cannot be underestimated by brands.

  • Whether through B Corps or something else, anyone with talent wants the answer to the question "Why should I work here?" before they sign up. And anyone with a soul wants a better answer than "we are here to make money." People get that you need positive cash flow - but that's about survival not finding

    Whether through B Corps or something else, anyone with talent wants the answer to the question "Why should I work here?" before they sign up. And anyone with a soul wants a better answer than "we are here to make money." People get that you need positive cash flow - but that's about survival not finding meaning. The author does a great job of putting a noble movement in a balanced context.

  • Great article, hope see more like this, thanks