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The third-largest sector in the B corp community might surprise you. Financial services companies are increasingly seeking B Corp certification and taking on a purpose beyond the bottom line. Quartz’s Cassie Werber reports on a industry in flux and the next generation of financiers. ✦

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  • To me, this was one of the most interesting tangents the B Corp story is taking. We have an industry—private equity—with a longstanding reputation for not dealing particularly ethically with, for example, the companies it buys or their workers. Just two private equity firms have recently certified as

    To me, this was one of the most interesting tangents the B Corp story is taking. We have an industry—private equity—with a longstanding reputation for not dealing particularly ethically with, for example, the companies it buys or their workers. Just two private equity firms have recently certified as B Corps, which means plending to work for the good of stakeholders, not just make money. So is the industry changing? Or are the PE firms certifying as B corps outliers? Or is this the shape of things to come? If anyone has more thoughts I'd be very interested to hear them.