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Does the “lean startup” method work? For this field guide, Quartz spoke to founders, investors, and experts to discover why startups fail, through the lens of what the lean startup gets right, what it misses, and what comes next. ✦

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  • There is no holy grail Vera Wang started by building a successful business. Only then could she experiment with her own designs added to her product mix.

    Her success as a designer can be attributed to four things

    1) starting from relative strength, a viable/visble business . The company won't fail

    There is no holy grail Vera Wang started by building a successful business. Only then could she experiment with her own designs added to her product mix.

    Her success as a designer can be attributed to four things

    1) starting from relative strength, a viable/visble business . The company won't fail if an experiment doesn't pan out. The business can grow.

    2) design talent to produce or aquire products that customers want. The ability to repeat .

    3) selling products that generate attention.

    4) matching price , demand and production.

    Vera Wang sells expensive exclusive desirable clothing has repeat business. The prices don't need huge economies of scale .

    Design talent alone will never guarantee success. The business plan of a single unique product priced for mass distribution is very weak. How many mattresses can a person use?

  • There is no sliver bullet for startup.