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SoftBank is looking to invest up to $300 million in Wag, the dog-walking app

By recode

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  • Sopiea Mitchell
    Sopiea MitchellCEO at 3toZEN

    Pets are serious business. In the US alone, we have spent almost $70B on our pets.

    Luckily, for me, my Mom is both my daughter’s and dog’s babysitter. If it weren’t for her, I would probably do what some of my friends and clients are doing. They are paying about $600 monthly for the best doggy daycare around town. What do you get for $600? A playroom that is air conditioned for hot days, a fireplace to keep them cozy on cold days, nap time from 1-2 PM every afternoon, and access to a webcam. Our

    Pets are serious business. In the US alone, we have spent almost $70B on our pets.

    Luckily, for me, my Mom is both my daughter’s and dog’s babysitter. If it weren’t for her, I would probably do what some of my friends and clients are doing. They are paying about $600 monthly for the best doggy daycare around town. What do you get for $600? A playroom that is air conditioned for hot days, a fireplace to keep them cozy on cold days, nap time from 1-2 PM every afternoon, and access to a webcam. Our pets are our children.

    Our pets have become a very integral part of our lives. So much so that not only do I keep data on my client’s skin, I also keep data on their pets, such as when one has died, is sick, or got lost, as this level of stress is equivalent to the stress they experience when they lose their parents or children, which is the number one factor in aging someone very quickly.

  • Peter Green
    Peter GreenFounder at FoodMakers.NYC

    Forgive the pun, but is the tail now wagging the SoftBank dog? Have we reached peak silliness with SoftBank? It will be interesting to see if Son can find and make smart investments with so much money to spend.

  • I don’t see this working. Finding a dog walker is not a casual transaction like finding a ride to the airport. Most American dog owners (who are beginning to bristle at the very word “owner” regarding their dog) are looking for much more permanent relationships with their dog walkers. Such people are not going to switch their “canine caregivers” as casually as they would a chauffeur.

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