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Apple's Position on Privacy Is Paying Off

By Motherboard

Silicon Valley is reeling with algorithmic and privacy-related controversies. Meanwhile, Apple is laughingRead full story

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  • I’m not as convinced. The iPhone wouldn’t be as successful without Facebook, Google, and the apps that do share data (what native Apple apps do you actually use?). Apple lets other services do the heavy lifting on data sharing and then smugly pretends that they have nothing to do with it, when in fact they directly profit from the existence of a connected ecosystem.

    Data sharing isn’t about just monetization. Much of what we think of as the modern web requires the sharing of data and users complain

    I’m not as convinced. The iPhone wouldn’t be as successful without Facebook, Google, and the apps that do share data (what native Apple apps do you actually use?). Apple lets other services do the heavy lifting on data sharing and then smugly pretends that they have nothing to do with it, when in fact they directly profit from the existence of a connected ecosystem.

    Data sharing isn’t about just monetization. Much of what we think of as the modern web requires the sharing of data and users complain about products that don’t integrate and create walled gardens. The iPhone with stock apps doesn’t sell.

  • In the modern world, information is currency and tech companies are the banks. They owe similar fiduciary duties. Banks can’t spend your money without your express permission and clear understanding of how it is being used. Same should be true here. Broad and rarely-read assent contracts are no longer sufficient when we are talking about dictating how companies can use and distribute your information. I commend Cook for taking this firm stand and for showing what responsible use can look like.

  • Ian Myers
    Ian MyersFounder at Country House Enterprises

    Analysts have long whispered that if Apple just monetized their data, they could be even more ludicrously profitable. This is probably true, but Apple has been stubborn on this issue.

    Android on the other hand (Google) is constantly taking consumer data from apps within its platform—even allowing different apps to share data with each other. You can’t do this on Apple (which is why you have to annoyingly sign into every app separately).

    I think people in the business model of consumer data know

    Analysts have long whispered that if Apple just monetized their data, they could be even more ludicrously profitable. This is probably true, but Apple has been stubborn on this issue.

    Android on the other hand (Google) is constantly taking consumer data from apps within its platform—even allowing different apps to share data with each other. You can’t do this on Apple (which is why you have to annoyingly sign into every app separately).

    I think people in the business model of consumer data know that it’s just a grimy thing, that people won’t like it if they figure it out. Apple’s already the most valuable company in the world—why take the risk? Good call.

  • Adaora Udoji
    Adaora Udoji

    Is this right? Is there no scenario under which Apple is using my data for purposes for which I am unaware? I’m feeling a little suspicious these days about any absolute pronouncements.

  • Key quote: “The truth is, we could make a ton of money if we monetized our customer—if our customer was our product.. We’ve elected not to do that.”

  • Mark  White
    Mark White Founder at White Label Media

    Paying off how though? Sure, it’s not being raked over the coals right for selling customer data but it’s not like it owns a platform that competes with Facebook or Google.

  • Apple has far less to lose, certainly compared to FB, by embracing privacy. So expect them to run with it as a popular cause as Washington turns negative on big tech.

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