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4 Entrepreneurs Share Which Social Media Outlet Garners The Most Business

By Forbes

Social media is that goldmine in today’s digital world, and that’s why entrepreneurs, and especially startup founders flock to social media to grow their customer base. Let’s look at how these fourRead full story

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  • I recommend this article to all my entrepreneur and marketeer friends.

    It is quite simple but powerful for how well it portraits the reality of social media marketing.

    It's been quite tough for me to read phrases like "let's engage with our customers in a more humane way",and to see that this desire ends up creating layers of strategies between brands and customers more and more and now with the help of a third party - influencers.

    Influencers and micro-influencers gained their power essentially

    I recommend this article to all my entrepreneur and marketeer friends.

    It is quite simple but powerful for how well it portraits the reality of social media marketing.

    It's been quite tough for me to read phrases like "let's engage with our customers in a more humane way",and to see that this desire ends up creating layers of strategies between brands and customers more and more and now with the help of a third party - influencers.

    Influencers and micro-influencers gained their power essentially due to their trustworthiness. It's their familiarity and expertise that drives their influence. But what happens the moment that they become an extension of a brand's marketing team? They are no longer influencers, but known figures promoting products and selling their lifestyle.

    It's funny that at the end of the day everyone wants the same thing: brands want to sell to users who will love them enough to spread the word; influencers want to authentically share meaningful products to provide value to their followers; and consumers want to buy things that fulfill their needs from brands they respect.

    If everyone just decided to take a more humane approach, ditching the old-fashioned strategy and being upfront with customers on social media, less money and effort would be spent on promotional efforts. Sounds simple, and perhaps, who knows, it could be simple.

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