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Pan-Asian Eatery Yellow Fever Facing Backlash After New Location Opens Inside Whole Foods 365

By CBS Los Angeles

"Well, I guess Whole Foods is out of the closet with their racist Asian fetish," one person tweeted. Owner Kelly Kim says she hopes critics will try the food and meet them for themselves before theRead full story

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  • How could anyone not have seen this coming?! The good news is I hear it’s being replaced by a Pink Taco franchise. http://www.pinktaco.com/ That should be better.

  • This brings me back to the days when Abercrombie & Fitch thought it was clever to highlight Asian jokes on their T-shirts (circa 2001). Wasn’t catchy then, it’s not catchy now.

  • The business owner says they've been open for almost five years without any blowback. I find that hard to believe.

  • Whoa. The surprising thing isn’t the offense, it’s that no one complained before. That said, this cheeky name is going to generate so much free PR the owner may not care at all.

  • The name was likely a novelty in the hometown, so no one cares. You align with a powerhouse like Whole Foods and you have stepped up the audience, thus the likelihood of feedback - positive or negative - grows exponentially.

    Yellow. Fever. Surprise!

  • Someone definitely needs to be fired.

  • Asians and Asian Americans are minorities in America and overall have less social and political power. To sexualize or profit from a fetish of Asians is both exploitive and oppressive and perpetuating such racist beliefs.

  • yellow fever causes liver problems, jaundice results causing yellow skin and eyes. appetizing?

  • A name like Yellow Fever for a restaurant serving “Asian bowls for your soul,” as a fellow Asian-American, I can appreciate the founder’s tongue-in-cheek humor. It clearly shows that Asians not only excel in math and science, but have a sense of humor and can laugh at themselves...lol.

    On a more serious

    A name like Yellow Fever for a restaurant serving “Asian bowls for your soul,” as a fellow Asian-American, I can appreciate the founder’s tongue-in-cheek humor. It clearly shows that Asians not only excel in math and science, but have a sense of humor and can laugh at themselves...lol.

    On a more serious note...If the founder of the restaurant had not been an Asian-American and a woman, I think more Asian-Americans would have been up in arms about the whole affair. I think Kelly Kim is strong and daring, and I love how she is boldly and confidently taking head on the negative connotations of the name and making it her own.

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