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We Suck at Reservations

We Suck at Reservations

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  • A very comprehensive overview of startups attacking the dining experience and the multitude of problems restaurants face in managing their dining experience. From discovery to booking to ensuring people actually show up for their reservations, restaurants are forced to switch from opentable to a number

    A very comprehensive overview of startups attacking the dining experience and the multitude of problems restaurants face in managing their dining experience. From discovery to booking to ensuring people actually show up for their reservations, restaurants are forced to switch from opentable to a number of new startups with open table falling further and further behind. Restaurants are not only under siege from the ever increasing customers’ expectations but also increasingly monthly fees they have to pay for technology. I wonder how long many of them will stay in business in an industry that has razor thin margins and the average restaurant is in business for 2-3 years

  • Look Nick, we both know when you say 5% of diners are dicks, you mean 50%. There are so many people out there like Aaron, who want their options to be open and make sure to waste other people’s time to ensure that’s a possibility. The thing is, Aaron could just go to restaurants that don’t require reservations

    Look Nick, we both know when you say 5% of diners are dicks, you mean 50%. There are so many people out there like Aaron, who want their options to be open and make sure to waste other people’s time to ensure that’s a possibility. The thing is, Aaron could just go to restaurants that don’t require reservations for less trouble at that point. Less time wasted. More options open, albeit probably less lavish than he’s used to. People like Aaron should just stick to their local Chili’s.

    I think Tock is a great idea. To pay for meals beforehand so it’s guaranteed you’ll show up or lose out on your dime - well, that’s great strategizing on Nick’s part. Other apps/websites aren’t that efficient in ensuring diners actually show up, and yeah, people may flail wildly and run away at the idea of paying ahead. However, for those customers who want to make it known that they’re a for sure thing, it’s perfect. It also shows restaurant owners who to prioritize. That’s good business.

  • I could realistically see myself using Tock for a really pricy high end restaurant. I don’t realistically see myself putting a deposit down for just about anywhere else. I can also understand why restaurants need better solutions to manager reservations and that inconsiderate customer behavior can be

    I could realistically see myself using Tock for a really pricy high end restaurant. I don’t realistically see myself putting a deposit down for just about anywhere else. I can also understand why restaurants need better solutions to manager reservations and that inconsiderate customer behavior can be a nightmare for owners and staff. I, even, somewhat feel for them. On the flip side I expect there’s just so much management of customers that customers will tolerate. I love eating out but if the process becomes too annoying I really won’t bother......or I’ll choose places that make the process easy. I may be totally incorrect but I think there’s simply too much competition in the restaurant space. On the other hand, I figure restaurateurs, like the folks mentioned in this article, know what they’re doing and know what their customers will appreciate and/or will tolerate. With no personal skin in the game and just a moderate emotional connection to eating out, it will be fun to sit back and watch the reservation apps battle it out for supremacy. In the end, I’m happy to go wherever they have good food. I figure, as a customer, I’ll adapt.

  • This is a problem ripe for innovation that lots of people have thought about and no one has quite nailed. Reservation systems frustrate all parties but not more than no reservation systems. The solution is within reach—but I don’t think it’s Tock.

  • There is so much more going on for the restaurant owners than I ever imagined! Though I’ve never been one to just not show up for a reservation, I now will think twice about coming with the wrong number of people or coming later or earlier than I originally planned.

    I do find it funny that the article

    There is so much more going on for the restaurant owners than I ever imagined! Though I’ve never been one to just not show up for a reservation, I now will think twice about coming with the wrong number of people or coming later or earlier than I originally planned.

    I do find it funny that the article actually calls those people “dicks.” After reading this, I whole heartedly agree. I think much of the “dick” mentality comes from smartphone derived impatience. Along with that comes with the inability to keep appointments because one can always just text to cancel or say they are coming late. I’m glad that things are changing in favor of non-dickish customers and owners.

  • As someone who has been working in the restaurant industry for off an on 5 years now, I can attest to the notion of people sucking at making and keeping reservations. Watching tables set up for 15+ sitting empty for 15-20 dreary minutes while the host tries to get ahold of the person who made the reservation

    As someone who has been working in the restaurant industry for off an on 5 years now, I can attest to the notion of people sucking at making and keeping reservations. Watching tables set up for 15+ sitting empty for 15-20 dreary minutes while the host tries to get ahold of the person who made the reservation and confirmed it not 24 hours prior. It's frustrating for the kitchen staff who prepped, for the wait staff who bank on large parties for their daily tips. All very sad, and this comprehensive article shows a light at the end of the tunnel.

    The idea of making a deposit of any sum of money to reserve a table for a small party is off putting but moving forward, seems only necessary. I look forward to seeing the progress with these startups.

    I've seen the beta version of in-app payment for tables and tabs at the bar and its very much still in the disaster phase.