Skip to navigationSkip to content

Why so many fast food logos are red

By Business Insider

McDonald's. Arby's. Wendy's. Burger King. Jack in the Box. In-N-Out and more all use the color red heavily in their logos, why? The answer goes back thousands of years. Following is a transcript ofRead full story

Comments

  • Also share to
  • The article says, science has found red to instill a sense of urgency. This is a very modern school of thought, that has to be based on behavior and trend. Throughout history it has represented love, war and Scarlett letter shame. Throughout nature, we avoid most animals that are red in color as it denotes toxicity and venom. Red will drive market sentiment in different ways as we evolve.

  • After reading this, I'm now openly wondering why there's so much red in the NewsPicks app. Is it more urgency or a desire to whet appetites for stories from around the world?

    🤔

  • Definitely understand the science behind color that then drives marketing. But let’s be real, a Big Mac or a Frosty or Criss Cut Fries is just bomb. LOL 😆

  • Blue, on the other hand, is apparently known to curb appetites, which presumably is why Weight Watchers' logo is blue.

  • Red has a sense of urgency, got that since an early age but the fact it also wets our appetite, I had no idea.

    Interesting— do we also get hungry when we see Stop signs and sirens? Makes me more than a little circumspect.

  • Some languages with only three words that describe colors usually come with white (light) , black (dark), and then red. After that, yellow or green, then blue can be seen in languages with more colors. Red is recognizable color and you see in earth, blood and sunsets. We say sky is blue but it probably blends with white (light). These studies were done at Barkley by Paul Kay and Brent Berlin. Later, computer simulation also showed that red was the first color identified in 2012. Blue is also introduced

    Some languages with only three words that describe colors usually come with white (light) , black (dark), and then red. After that, yellow or green, then blue can be seen in languages with more colors. Red is recognizable color and you see in earth, blood and sunsets. We say sky is blue but it probably blends with white (light). These studies were done at Barkley by Paul Kay and Brent Berlin. Later, computer simulation also showed that red was the first color identified in 2012. Blue is also introduced much later in Japanese language in its history.

  • Interesting article...

    Rome used it for their army...

    But only the upper echelon could afford Purple...

    The dye was hard to come by!!!

  • I always assumed there was a tie to the food—red, meat, ketchup, tomato (under ideal circumstances); yellow (“golden”)—cheese, mustard.

  • This trend goes beyond the restaurants themselves. Grubhub, Seamless, OpenTable, Yelp, Zomato, and DoorDash come to mind.

  • Military tactics in fast food restaurants.

  • I've been thinking about this and Sumeet's comment re NewsPicks. I think the app uses red well. The interface feels very clean and uncluttered.

    I see two things in the NP logo -- and this is just what i see. First, the zebra and the old riddle - what's black and white and red/read all over. But I also see the head and part of the body of a safety pin in the muzzle and eye. Maybe i see that because I like being able to comment without being swarmed by a bunch of a-holes.

    I could be completely off base but I like it!

  • Samir Hakkani

Want more conversations like this?

Join the Quartz community for all the intelligence, without the noise.

App Store BadgeGoogle Play Badge
Leaderboard Screenshot

A community of leaders, subject matter experts, and curious minds bringing nuance back to how we talk about the news.

Editors' Picks Screenshot

No content overload: our editors will curate the most notable and discussion-worthy pieces for you every day.

Share Screenshot

Don’t just read the story, tell it: contribute your ideas and experience to the dialogue.