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Airbnb’s new Stories feature is an attempt to sell a new business line: Travel services

By recode

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  • Always wise to widen your business lens... in a way that makes sense. AirBnB has always considered themselves in the experience business not simply in the alternative accommodation business.

    So not surprising to see this.

    “it’s really a sign of how the company is finding ways to market other types of business like Experiences, which offers users activities hosted by locals — like a graffiti workshop in Brooklyn, for example — for a price.”

    It’s a good move.

  • David Yakobovitch
    David YakobovitchAI Professor at Galvanize

    Airbnb is being attacked from every direction regarding its core business model. Cities such as San Francisco and New York City continue to disrupt the supply market among renters, and punish owners who Airbnb their units. Revenue for Airbnb has started to drop as hotels increase their loyalty rewards and Airbnb struggles to capture repeat users in the business and frequent traveler market. Between hostels, and hotels, the travel-sharing company is struggling to find its new market fit. Services

    Airbnb is being attacked from every direction regarding its core business model. Cities such as San Francisco and New York City continue to disrupt the supply market among renters, and punish owners who Airbnb their units. Revenue for Airbnb has started to drop as hotels increase their loyalty rewards and Airbnb struggles to capture repeat users in the business and frequent traveler market. Between hostels, and hotels, the travel-sharing company is struggling to find its new market fit. Services such as graffiti painting in Brooklyn or localized-experiences captured through stories may diversify their non-core business model, but to what end? For Airbnb to coexist and thrive, it must establish legitimate licensing agreements to create win-wins for the cities where it operates.

  • Adaora Udoji
    Adaora Udoji

    Funny I thought they already did this to some extent. Feels like a smart consolidation of content, ad and some rev share/commission etc line of revenue. Travelers want easy. Proving credible lists of events/restuarants or whatever intel about a place A traveler is already going only makes their easier.

  • Nick Fox
    Nick FoxChief Communications Officer at Virgin

    Makes total sense as Airbnb becomes a trusted and ubiquitous lodging and travel brand - why not start to offer its travelers recommended and curated experiences. Lonely Planet, Expedia etc watch out..

  • Yoko Gibo
    Yoko GiboVP growth at Willo

    It’s fascinating how Airbnb is expanding their service offerings around Experiences. I recently travelled internationally and used Airbnb. I was very impressed by how rich their content around local destinations/things to do has become - it felt like reading a hip travel magazine. This “Stories” feature along with their rich content will create a reason for consumers to plan a new trip whether it’s a nearby local destination or international.

  • Fara Warner
    Fara WarnerJournalist

    As I start week three of a four-week road trip, what I am consistently impressed with is Airbnb’s app and platform. Adding experiences and stories are good additions, but it’s the focus on superhosts and other specific plans to make the actual stay in homes more enjoyable that will keep me coming back. No matter how great an experience in a destination, the accommodations are what’s still critical particularly in growing a larger more mainstream, risk-averse audience.

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