AT&T Will Acquire AppNexus | AdExchanger
The rumors were true. AT&T said Monday it will acquire AppNexus for its advertising and analytics unit, which is headed up by former GroupM chief (and ex-AppNexus board member) Brian Lesser. The acRead full story
AT&T is now in pole position to crash the Goog/FB duopoly party. Three key developments that brought us to this point:
1. April 2017 repeal of Obama broadband privacy rules.
2. End of net neutrality.
3. Approval of acquisition of Time Warner
Combine this news with today’s Digiday report of programmatic resilience post-GDPR and the lumascape might not be a deadpool after all...
A lot of Adtech companies have been in a holding pattern. There was a lot of investment, a lot of hype, and not so many exits. AppNexus proves you can get it done in a big way.
Adtech aside, this is a huge win for the NYC ecosystem! AppNexus has long been a symbol of New York’s tech prowess and this acquisition should add fuel to our already fast growing hub.
I'm incredibly excited and proud for all of the AppNexians I have worked with and met over the last several years. This is such a great outcome for the company, the industry and NYC tech, in general.
I can't wait to see what AppNexus and its platform can do with the additional support of AT&T. Together, I think there is a great opportunity to create real competition with Google and Facebook.
It’s hard to fully understand how powerful this company has become. What does it mean and how does the impact play out?
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