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How 20-Year-Old Kylie Jenner Built A $900 Million Fortune In Less Than 3 Years

By Forbes

What her half-sister Kim Kardashian West did for booty, Jenner has done for full lips. Like Kardashian West, she has leveraged her assets to gain both fame and money. But while her sister is best-kRead full story

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  • Jon Steinberg
    Jon SteinbergFounder and CEO at Cheddar

    She’s built a billion dollar empire with almost no overhead and leveraging social for almost all marketing. May be the highest margin business I have ever seen.

  • Junta Nakai
    Junta NakaiproIndustry Leader at Databricks

    * $300mn+ in revenues.

    * 5 full time employees.

    * $0 capital goods investment.

    * 100% equity ownership.

    Kylie may run one of the highest ROE companies in history. What an amazing story. No one should be discounting her success.

  • Colin Chan
    Colin ChanCo-Founder at Binary Cafe

    Of course, she should attribute a large share of her success to her family circumstances. But this does not detract from the magnitude of what she has achieved here, which many if not most would not have done under the same circumstances.

  • Kylie Jenner’s private-label manufacturer takes a whopping 55% off the top, and they own the company that handles packaging, shipping, and fulfillment so I assume that extends their revenue even further.

    This stood out to me the most: Kylie employs only a handful of people, but her private label company puts 500 employees on her account. 500, really?

  • Maggie Chan Jones
    Maggie Chan JonesproFounder & CEO at Tenshey, Inc.

    Who would have thought that the next person taking the title of youngest-ever self-made billionaire isn’t a software developer but a fearless young lady selling makeup? While many see the Kardashian family as Reality TV stars, they are also a family of very successful business women.

  • It's leverage of social media but it's also something else: idol worship. No shade to her capitalizong on it but that's what it's called. I had this very talk with my daughters.

  • Joanna Brenner
    Joanna BrennerProducer at Vanity Fair

    The twist: she says she is removing her lip fillers and going natural after building her fortune on selling them as beauty products.

  • Julie Makinen
    Julie MakinenExecutive Editor at The Desert Sun

    Let’s hope she eventually does something positive for society with all that wealth, but I won’t hold my breath.

  • Jessica Nish
    Jessica NishTechnology Educator

    Is $1,000,000,000 worth risking the lives of girls who underwent procedures to mimic her look? ABSOLUTELY NOT. As my daughter grows up, I will tell her to avoid these girls as role models and instead try to emulate successful people who actually know how to contribute to society in beneficial, selfless ways.

  • Jason Yap
    Jason YapEngineer at FORCAS, Inc.

    With such a young age, I wonder how she did the negotiations for the outsourcing resources. I’m more curious with the 7 full time employees. Like are they the strategist that helped Jenner get those good deals.

    And yeah she’s a social media genius.

  • * $300mn+ in revenues.

    * 5 full time employees.

    * $0 capital goods investment.

    * 100% equity ownership.

  • Pre-positioned yet wise in her moves.

  • Gloria Jordan
    Gloria Jordan

    America loves these stories , man and woman who built million dollar empires in short time , with barely nothing . Why does America prefer the fairy tale (lie ) to the Truth? Our history is full of these type of success stories. Give Kylie credit for leveraging what she had, a name that everyone knew, how to hustle and sell that name and to market an overpriced product to girls and woman who thought they could look like her. This article would be great in Glamour or Cosmos , but not Forbes . But

    America loves these stories , man and woman who built million dollar empires in short time , with barely nothing . Why does America prefer the fairy tale (lie ) to the Truth? Our history is full of these type of success stories. Give Kylie credit for leveraging what she had, a name that everyone knew, how to hustle and sell that name and to market an overpriced product to girls and woman who thought they could look like her. This article would be great in Glamour or Cosmos , but not Forbes . But not surprised since they never confirmed Trumps wealth , they just let him make up a number.

    Kyle started with money her own, her families or investors, she had access to capital. She sold overpriced poor quality cosmetics to women who couldn’t afford it, it’s all made in China . And she leveraged her social media popularity as her marketing strategy.

    Kylie is just the new Paris Hilton or Kim K . She will move on to other projects and you can find her lip kits on the shelf at the Dollar store. And in the meantime 20 year olds working at a fast food joint with great ideas will try and be Kylie. But the Kylie’s can’t be replicated , because this isn’t taught in the Prestigious business schools or high schools.

    Americans are in love with Money and only value that, we don’t care how you got it or what you do to keep it, but It’s the American way.

  • Ginny Olson
    Ginny OlsonRetired RN BSN at Ginny Olson & Boys

    I'm happy for her! She used her natural beauty & paid close attention to the Hair & Make-up artists, while working as a high fashion model. She put all those years of being on camera to good use. She doesn't have to do anything she doesn't want to do. I think she will find, or already has a passion in mind for a charity to support.

  • Amanda Smith
    Amanda SmithCommercial Insurance Agent

    Let me guess: a small loan of a million dollars?

  • Griffin B.
    Griffin B.Truck Driver

    She literally has her sister’s ass to thank for all of it.

  • Rob Davidson
    Rob DavidsonFounder at Davidson Brothers Limited

    Kylie’s plan of attack is three-fold.

    She targets the market that exists primarily on social media.

    She brands her product to be the pinnacle of social media success.

    Finally, she uses hashtags and shares by her customers about her products to exponentially increase her outreach pace.

  • Lisa C
    Lisa CMedical Assistant

    Fascinating.

  • William Schoner
    William Schoner

    Born into money, intelligence & her looks . She took action built her own fortune.

  • Rene Gomez
    Rene GomezExports at International Paint LLC/AkzoNobel

    Great work overall

  • karajan lee
    karajan lee

    awesome

  • Casey Tithof McIvor
    Casey Tithof McIvor

    100%, what a feat in the whole business structure. Kudos kid. But come on, in the whole scheme of what truly matters to keep the human race trucking along, is not giving an honor to a kid for selling lipstick. How about we start to point our youth in the direction of science and technology? Not Vanity Fair. 🇺🇸

  • Jack Gyenes
    Jack Gyenes

    The last two sentences sums up all my thoughts

  • Alex  Gaparini
    Alex Gaparini

    Cause she comes from money dah

  • C Gilbert
    C Gilbert

    Self made? Bwahaha

  • Aubrey Roberson
    Aubrey Roberson

    Nudist

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