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“The Rock” is basically his own movie genre now

By Quartz

Dwayne Johnson doesn’t need to rely on his wrestling moniker “The Rock” anymore. The professional wrestler-turned-actor and most likable man alive practically has his ownRead full story

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  • Adaora Udoji
    Adaora Udoji

    Every generation has one don’t they to varying degrees... John Wayne, James Dean, Stallone, etc. What’s impressive here is how much of it he actually owns.

  • Ernie Sander
    Ernie SanderDirector of Platform Community at Quartz

    One of the most interesting facets of The Rock's huge commercial success is his ability to drive box office in China. He arguably has the biggest draw of any US movie star there. The fact that 'Skyscraper' is being released in China next week--during a blackout period of sorts for Hollywood movies that's aimed at giving Chinese films a lift--speaks to his hold on that market. (That the movie is set in Hong Kong and produced/marketed by a company with Chinese backing also shows the the amount of the

    One of the most interesting facets of The Rock's huge commercial success is his ability to drive box office in China. He arguably has the biggest draw of any US movie star there. The fact that 'Skyscraper' is being released in China next week--during a blackout period of sorts for Hollywood movies that's aimed at giving Chinese films a lift--speaks to his hold on that market. (That the movie is set in Hong Kong and produced/marketed by a company with Chinese backing also shows the the amount of the pre-thought that goes into shaping The Rock's movies for Chinese audiences.)

    His huge fanbase in China is going to be pay increasingly big dividends for the Rock, as China is poised to overtake the US as the biggest movie market in the world in the next couple of years.

  • emily brisso
    emily brisso

    The film industry is just that, it's an industry. It's influenced by many of the same factors that drive other, more traditionally viewed types of business. One strong example is the personal brand associated with the actors attached to a role or film. Actors like Duane Johnson, whose projects are successful, tend to make conscious decisions to strategically take on roles. Especially when starting out, they work with industry professionals to determine the path that makes the most sense for them

    The film industry is just that, it's an industry. It's influenced by many of the same factors that drive other, more traditionally viewed types of business. One strong example is the personal brand associated with the actors attached to a role or film. Actors like Duane Johnson, whose projects are successful, tend to make conscious decisions to strategically take on roles. Especially when starting out, they work with industry professionals to determine the path that makes the most sense for them and they take on projects that will contribute to their desired image or personal brand.  Johnson has done this masterfully and has successfully established himself as an action, and now comedy, superstar with the box office numbers to prove it.

  • Mark Douglas
    Mark DouglasproPresident & CEO at SteelHouse

    Wait...Die Hard just turned 30 and I saw it in the theatre. I didn’t need that fact.

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