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Burberry burns luxury goods worth millions

Burberry burns luxury goods worth millions

Read more on BBC News

Contributions

  • They have completely missed the mark by preventing their products from reaching what is globally known as “Outlet Malls”, were out of season products are sold below MSRP usually by 50% and more, and would have still amounted to £45m in revenue regardless. The point is to create a following from a wide

    They have completely missed the mark by preventing their products from reaching what is globally known as “Outlet Malls”, were out of season products are sold below MSRP usually by 50% and more, and would have still amounted to £45m in revenue regardless. The point is to create a following from a wide range of buyers that would not have otherwise felt the need to try their products, either because they already have a preference, or due to expense, or due ignorance of the brand in their market, and feel their money is better spent elsewhere. This following will eventually crave more items from the collection, and will turn to explore current fashion articles to satisfy their desire for acquisition.

  • In what universe is burning things ever environmentally friendly? Sure Burberry “captured” the energy of burning the product, and burning, say, trash is less harmful than burning coal, but that’s still releasing plenty of toxins and CO2 into the air. So, no, sorry, not environmentally friendly, no matter

    In what universe is burning things ever environmentally friendly? Sure Burberry “captured” the energy of burning the product, and burning, say, trash is less harmful than burning coal, but that’s still releasing plenty of toxins and CO2 into the air. So, no, sorry, not environmentally friendly, no matter the attempt at a PR spin. Just wasteful, period. (Side note for people interested in burning waste to produce energy: https://www.scientificamerican.com/article/does-burning-garbage-to-produce-energy-make-sense/)

    You know what would be environmentally friendly? Using better software and processes to map demand and reduce unwanted supply. Can protect the brand while still reducing waste.

  • They'd rather burn their products rather than make it slightly more accessible and affordable? Obscenely wasteful.

    This article also confirms that Burberry is not the only company that does this, which is even worse.

  • Wasteful and not sure the company’s logic here is sound. Why not donate the goods within a market where they’re already underrepresented?

  • As long as there is demand to support the company...this waste will still go on. I am sure the burn can be tax deduction too. With some modification, these clothes can be used somewhere else that is much needed.

  • Ridiculous! There should be some government mandate to impose fines on such acts- the environmental impact of making these products (because they weren’t used) + burning them

  • Why don’t they just spray paint the stuff and give it to the poor!?

  • Do you really believe those products worth that much?

    The value of so-called luxury products is simply defined by the perception of consumers at last, not by how much the marketer wants to sell at the market. If consumers regards a Burberry outfit simply as a patch of check cloths with a sprinting donkey

    Do you really believe those products worth that much?

    The value of so-called luxury products is simply defined by the perception of consumers at last, not by how much the marketer wants to sell at the market. If consumers regards a Burberry outfit simply as a patch of check cloths with a sprinting donkey on it, the evaluated value might be reduced to 1/5 or lower.

    Unfortunately, China is flooded with fake Burberry and last week I saw a worker carrying a garbage sack with Burberry check on it :P

  • Luxury goods — it’s like burning cash 💰

  • They aren’t the only ones don’t a bunch of the premium luxury brands do the same thing?