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Women’s Media Is a Scam

By The New Republic

On the subtle horror of Refinery29Read full story

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  • Great critical commentary of corporatized feminism

    “If there is a takeaway from the storm in a gilded teacup that was the great Refinery29 scandal of July 2018, it must be that there is no ethical consumption of women’s media in an industry where feminism has become a product, and where your engagement

    Great critical commentary of corporatized feminism

    “If there is a takeaway from the storm in a gilded teacup that was the great Refinery29 scandal of July 2018, it must be that there is no ethical consumption of women’s media in an industry where feminism has become a product, and where your engagement with the product is exchanged for branding dollars. The ‘feminism’ brand is making media stupider, its consumers less rather than more cynical. Save your outrage over $23 goat cheese wraps, and steer clear of clicking the ads.”

  • Media plays an outsized role in shaping how we view ourselves, how we can expect to be treated by others, and what we believe is possible. We should pay attention, be critical, and ask for more from our journalists when it is called for.

    This is disappointing but not at all surprising and I am glad

    Media plays an outsized role in shaping how we view ourselves, how we can expect to be treated by others, and what we believe is possible. We should pay attention, be critical, and ask for more from our journalists when it is called for.

    This is disappointing but not at all surprising and I am glad Refinery29’s audience has spoken regarding their standards - this is an important debate for us to be having.

    “Unscrewed” is a great book that dives into the trend of “fauxpowerment”, or women’s media ostensibly designed to be feminist but actually motivated by advertising dollars that want women to stay exactly how they have been - check it out here: https://www.amazon.com/Unscrewed-Women-Power-Letting-System/dp/1580056415

  • I’d take this a step further and say the source of the problem is prescriptive media in general. All media “targeted“ toward women aims to tell them something, based on an assumption that women are constantly looking for answers. Everything is a “how to,” as if women can’t figure out how to do anything

    I’d take this a step further and say the source of the problem is prescriptive media in general. All media “targeted“ toward women aims to tell them something, based on an assumption that women are constantly looking for answers. Everything is a “how to,” as if women can’t figure out how to do anything without reading a blog.

    And yes, it’s definitely a scam to attract ad dollars (create a need and then offer to fix the problem for a price), because women do not otherwise prefer prescriptive content. Women read almost twice as many books a year as men do, in every single category except history and biography. https://www.npr.org/templates/story/story.php?storyId=14175229

    Thank you New Republic for this article, and to all of you for adding to the conversation.

  • Women’s Media carries a much bigger weight than that of men’s. We all remember Cindy Crawford’s Omega watch ad, but we don’t remember Clooney’s Omega ad, not unless you were a woman. Even though the ad specifically targets men. So when Zsa Zsa Gabor wore Gap khakis or posed for diamonds or convinced

    Women’s Media carries a much bigger weight than that of men’s. We all remember Cindy Crawford’s Omega watch ad, but we don’t remember Clooney’s Omega ad, not unless you were a woman. Even though the ad specifically targets men. So when Zsa Zsa Gabor wore Gap khakis or posed for diamonds or convinced you that Russian Vodka is for you, women paid attention, and so did men.

    Women’s media doesn’t always win both audiences, as many of the subjects do not interest them (men). However, female audiences would continue to observe just about anything for the fear of missing out on what others are doing, and doing right, until proven otherwise, and even then, they still may watch some more. As long as they do (women), it will continue to be served every which way they can.

  • She says 'scam' like it's a bad thing

  • You mean like, gangsta rap and black media scams ? Or.....? My name is Kiiidddd bawwittabawwdabangdadang

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