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Field Guides

Here are all of our field guides to the industries, companies, and phenomena that are changing the state of play in business.

Trucking
Trucking changed the world—now the world is going to change trucking.
Alibaba’s next step
Data is the oil of the 21st century. Alibaba wants massive reserves of it.
The new Microsoft
Microsoft has fundamentally shifted its business model to become bigger than ever before.
What comes after the iPhone?
Can Apple do it again?
Retail versus Amazon
Amazon changed the face of retail—and everyone else is playing catch up.
China’s first global app
How TikTok took over.
AI’s power problem
Algorithmic bias is forcing us to face injustices in society.
Higher ed goes remote
Covid-19 has forced universities to reckon with online higher education, many for the first time.
The TV ad of the future
The TV ad is about to move beyond the one-size-fits-all commercial break.
Welcome to the splinternet
We are entering a new, more intense era of the internet’s fragmentation, driven by techno-nationalism.
The future of the digital workplace
A new generation of digital tools is designed to help colleagues collaborate at a distance.
The end of third-party cookies
Whatever replaces third-party cookies must better protect users’ privacy.