Screens showing live broadcast from polling stations via a network of webcams installed all over the country are seen during a presentation ceremony at the headquarters of the Chamber of Commerce and Industry of the Russian Federation in Moscow March 3, 2012. Russians will go to the polls for their presidential election on Sunday.

Boosted by live streaming, most internet traffic in five years will be video

82%

Video traffic, from streaming services to webcams to video surveillance, will comprise 82% of internet traffic in 2021, from 73% in 2016.

Published   |  Photo by Reuters/Mikhail Voskresensky
Screens showing live broadcast from polling stations via a network of webcams installed all over the country are seen during a presentation ceremony at the headquarters of the Chamber of Commerce and Industry of the Russian Federation in Moscow March 3, 2012. Russians will go to the polls for their presidential election on Sunday.
82%

Global internet traffic

Screens showing live broadcast from polling stations via a network of webcams installed all over the country are seen during a presentation ceremony at the headquarters of the Chamber of Commerce and Industry of the Russian Federation in Moscow March 3, 2012. Russians will go to the polls for their presidential election on Sunday.
82%

That will mean tens of billion of gigabytes, dwarfing other types of content, like overall internet browsing, file sharing, and gaming.

Screens showing live broadcast from polling stations via a network of webcams installed all over the country are seen during a presentation ceremony at the headquarters of the Chamber of Commerce and Industry of the Russian Federation in Moscow March 3, 2012. Russians will go to the polls for their presidential election on Sunday.
82%

Also, people are watching better-quality video, and increasingly turning from cable to online streaming services.

Screens showing live broadcast from polling stations via a network of webcams installed all over the country are seen during a presentation ceremony at the headquarters of the Chamber of Commerce and Industry of the Russian Federation in Moscow March 3, 2012. Russians will go to the polls for their presidential election on Sunday.
82%

Videos take such a large share of bandwidth because they are naturally larger files and because people are consuming them more than ever.

Screens showing live broadcast from polling stations via a network of webcams installed all over the country are seen during a presentation ceremony at the headquarters of the Chamber of Commerce and Industry of the Russian Federation in Moscow March 3, 2012. Russians will go to the polls for their presidential election on Sunday.
82%

But live videos are actually the biggest reason for that traffic increase. They will go from representing 3% of internet video traffic in 2016 to 13% in 2021.

Screens showing live broadcast from polling stations via a network of webcams installed all over the country are seen during a presentation ceremony at the headquarters of the Chamber of Commerce and Industry of the Russian Federation in Moscow March 3, 2012. Russians will go to the polls for their presidential election on Sunday.
82%

Global internet video traffic

Screens showing live broadcast from polling stations via a network of webcams installed all over the country are seen during a presentation ceremony at the headquarters of the Chamber of Commerce and Industry of the Russian Federation in Moscow March 3, 2012. Russians will go to the polls for their presidential election on Sunday.
82%

That growing share reflects the large investments that brands, media companies, and social media sites are making on live video.

Published

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