c-coconut-RTR3WPWF-Murad Sezer

As Americans dump soda, Pepsi and Coca-Cola are turning to coconut water

350%

Sales of coconut water grew 350% in the US between 2011 and 2017.

Published   |  Photo by Reuters/Murad Sezer
c-coconut-RTR3WPWF-Murad Sezer
350%

Sales of coconut water in the US between 2010 and 2015

c-coconut-RTR3WPWF-Murad Sezer
350%

Now, beverage giants have no other option but to invest in healthier drinks.

c-coconut-RTR3WPWF-Murad Sezer
350%

Coconut water became popular as Americans started to give up sugary sodas and juices.

c-coconut-RTR3WPWF-Murad Sezer
350%

PepsiCo is considering buying the company that owns coconut water brand Vita Coco.

Big Soda is thirsty for coconut water.

Reuters/Eddie Keogh

c-coconut-RTR3WPWF-Murad Sezer
350%

Worth $2.5 billion, Vita Coco leads the segment by selling about a quarter of the coconut water consumed around the world.

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350%

That would push Coca-Cola’s Zico brand to second place on sales of coconut water.

Published

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