The trend is clear: Women are becoming more confident investors


Over the past three years, the percentage of women who said they were sufficiently confident to make their own investing decisions rose from one-third to 48%.

Source: iShares Women and Investing study, 2016

Maria began investing in a 401(k) during her first job. But her big 30th prompted a financial realization🎂.


“When I turned 30 this year I suddenly realized that I can’t keep waiting for financial stability to find me. I want to be in control—secure and independentđź’¬.”


Maria is done waiting⏰. “I’m focusing on putting a lot more money into different accounts and doing online research to understand how new products work.”


Like Maria, women are increasingly open to different investment products📊: In 2016, 44% of women owned or had owned ETFs—up 20% from 2013.

Source: iShares Women and Investing study, 2016

iShares Core ETFs let you tap into the growth potential🌱 of markets without a contribution minimum, and they’re low cost and tax efficient.

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Visit to view a prospectus, which includes investment objectives, risks, fees, expenses and other information that you should read and consider carefully before investing.

Investing involves risk, including possible loss of principal.

The iShares Women and Investing Study was conducted between May and June 2016 by Illuminas, an independent research company. The survey interviewed 2071 US end investors from nationally representative online samples of household financial savings/investment decision makers age 21–75, with $100K+ in investable assets. This study was sponsored by BlackRock.

This is not meant to be investment advice. The information provided here may not be representative of the experiences of other individuals and does not guarantee future performance.

This material represents an assessment of the market environment as of June 2017; is subject to change; and is not intended to be a forecast of future events or a guarantee of future results. This information should not be relied upon by the reader as research or investment advice regarding the funds or any issuer or security in particular. The strategies discussed are strictly for illustrative and educational purposes and are not a recommendation, offer or solicitation to buy or sell any securities or to adopt any investment strategy. There is no guarantee that any strategies discussed will be effective. This material contains general information only and does not take into account an individual's financial circumstances. This information should not be relied upon as a primary basis for an investment decision. Rather, an assessment should be made as to whether the information is appropriate in individual circumstances and consideration should be given to talking to a financial advisor before making an investment decision.

Transactions in shares of ETFs will result in brokerage commissions and will generate tax consequences. All regulated investment companies are obliged to distribute portfolio gains to shareholders. Diversification and asset allocation may not protect against market risk or loss of principal.

No proprietary technology or asset allocation model is a guarantee against loss of principal. There can be no assurance that an investment strategy based on the iShares Core Tool will be successful.

The iShares Funds are distributed by BlackRock Investments, LLC (together with its affiliates, “BlackRock”).

iSHARES and BLACKROCK are registered trademarks of BlackRock. All other marks are the property of their respective owners. 226243

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