Televisions are scattered in a street in Hiachinohe, Aomori Prefecture in northern Japan, after an earthquake and tsunami struck the area, March 13, 2011. REUTERS/Kyodo (JAPAN - Tags: DISASTER ENVIRONMENT) FOR EDITORIAL USE ONLY. NOT FOR SALE FOR MARKETING OR ADVERTISING CAMPAIGNS. THIS IMAGE HAS BEEN SUPPLIED BY A THIRD PARTY. IT IS DISTRIBUTED, EXACTLY AS RECEIVED BY REUTERS, AS A SERVICE TO CLIENTS. JAPAN OUT. NO COMMERCIAL OR EDITORIAL SALES IN JAPAN

Americans are no longer putting a TV in every room

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The average household in the US went from owning 2.6 TV sets in 2009 to 2.3 in 2017.

Published   |  Photo by Reuters/Kyodo
Televisions are scattered in a street in Hiachinohe, Aomori Prefecture in northern Japan, after an earthquake and tsunami struck the area, March 13, 2011. REUTERS/Kyodo (JAPAN - Tags: DISASTER ENVIRONMENT) FOR EDITORIAL USE ONLY. NOT FOR SALE FOR MARKETING OR ADVERTISING CAMPAIGNS. THIS IMAGE HAS BEEN SUPPLIED BY A THIRD PARTY. IT IS DISTRIBUTED, EXACTLY AS RECEIVED BY REUTERS, AS A SERVICE TO CLIENTS. JAPAN OUT. NO COMMERCIAL OR EDITORIAL SALES IN JAPAN
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On top of that, the American TV industry shrank 5% to be worth $21.7 billion in 2017. And households with three or more TV sets decreased to the level of 2001.

Televisions are scattered in a street in Hiachinohe, Aomori Prefecture in northern Japan, after an earthquake and tsunami struck the area, March 13, 2011. REUTERS/Kyodo (JAPAN - Tags: DISASTER ENVIRONMENT) FOR EDITORIAL USE ONLY. NOT FOR SALE FOR MARKETING OR ADVERTISING CAMPAIGNS. THIS IMAGE HAS BEEN SUPPLIED BY A THIRD PARTY. IT IS DISTRIBUTED, EXACTLY AS RECEIVED BY REUTERS, AS A SERVICE TO CLIENTS. JAPAN OUT. NO COMMERCIAL OR EDITORIAL SALES IN JAPAN
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Value of the US TV industry

Televisions are scattered in a street in Hiachinohe, Aomori Prefecture in northern Japan, after an earthquake and tsunami struck the area, March 13, 2011. REUTERS/Kyodo (JAPAN - Tags: DISASTER ENVIRONMENT) FOR EDITORIAL USE ONLY. NOT FOR SALE FOR MARKETING OR ADVERTISING CAMPAIGNS. THIS IMAGE HAS BEEN SUPPLIED BY A THIRD PARTY. IT IS DISTRIBUTED, EXACTLY AS RECEIVED BY REUTERS, AS A SERVICE TO CLIENTS. JAPAN OUT. NO COMMERCIAL OR EDITORIAL SALES IN JAPAN
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US viewers are turning increasingly to their phones, tablets, and computers. They are also canceling their cable subscriptions and using streaming services.

Televisions are scattered in a street in Hiachinohe, Aomori Prefecture in northern Japan, after an earthquake and tsunami struck the area, March 13, 2011. REUTERS/Kyodo (JAPAN - Tags: DISASTER ENVIRONMENT) FOR EDITORIAL USE ONLY. NOT FOR SALE FOR MARKETING OR ADVERTISING CAMPAIGNS. THIS IMAGE HAS BEEN SUPPLIED BY A THIRD PARTY. IT IS DISTRIBUTED, EXACTLY AS RECEIVED BY REUTERS, AS A SERVICE TO CLIENTS. JAPAN OUT. NO COMMERCIAL OR EDITORIAL SALES IN JAPAN
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This does not mean that they are using fewer devices. While time watching TV is falling, time using the web or apps on phones and computers is growing.

Televisions are scattered in a street in Hiachinohe, Aomori Prefecture in northern Japan, after an earthquake and tsunami struck the area, March 13, 2011. REUTERS/Kyodo (JAPAN - Tags: DISASTER ENVIRONMENT) FOR EDITORIAL USE ONLY. NOT FOR SALE FOR MARKETING OR ADVERTISING CAMPAIGNS. THIS IMAGE HAS BEEN SUPPLIED BY A THIRD PARTY. IT IS DISTRIBUTED, EXACTLY AS RECEIVED BY REUTERS, AS A SERVICE TO CLIENTS. JAPAN OUT. NO COMMERCIAL OR EDITORIAL SALES IN JAPAN
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Average daily time among US adults

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