The American Apparel logo is displayed outside of a store on October 5, 2015 in New York City.

American Apparel is back and wants to know if you’re willing to pay more for American-made clothes

26%

American Apparel is giving shoppers the chance to choose between clothes made in the US and clothes made elsewhere, but American goods are 17% to 26% costlier.

Published   |  Photo by Spencer Platt/Getty Images
The American Apparel logo is displayed outside of a store on October 5, 2015 in New York City.
26%

The company went bankrupt last year and was acquired by Canadian firm Gildan earlier this year. Now it makes its clothes both in the US and abroad.

The American Apparel logo is displayed outside of a store on October 5, 2015 in New York City.
26%

American Apparel’s campaign comes as Trump tries to convince firms to manufacture goods inside the US, which is costlier than those produced abroad.

The American Apparel logo is displayed outside of a store on October 5, 2015 in New York City.
26%

So the company is passing the responsibility to consumers: Are they willing to pay $4 to $10 more to support US workers and factories?

The American Apparel logo is displayed outside of a store on October 5, 2015 in New York City.
26%

The products are from the same collection and include hoodies and tanks. Their design and quality is identical (except that pieces from abroad have more color options).

Published

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